CINCINNATI and CHICAGO – PatientPoint® and the American Lung Association® today announced a partnership that will bring trusted lung disease education to thousands of patients and caregivers in physician offices nationwide. Through their partnership with PatientPoint, the American Lung Association will distribute education in primary care and oncology practices via PatientPoint digital waiting room screens, interactive exam room touchscreens and comprehensive lung cancer print resource guides.
Lung disease affects more than 33 million Americans and lung cancer is the leading cause of cancer death, with someone in the U.S. told every two and a half minutes that they have lung cancer. The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease through research, education and advocacy.
PatientPoint is the trusted leader of patient and physician engagement solutions across all points of care. The PatientPoint communication platform leverages critical point-of-care touchpoints such as waiting rooms, exam rooms and the back office to deliver award-winning education proven to increase patient-physician engagement and improve outcomes.
Specific components of the PatientPoint-American Lung Association partnership include:
- Placing COPD information and tobacco cessation education on digital waiting room screens in primary care practices
- Placing lung cancer education on interactive exam room touchscreens in oncology practices
- Distributing lung cancer education and support information in lung cancer print resource guides available in oncology practices
“Partnering with PatientPoint helps us extend our mission and reach into the incredibly powerful setting of the physician office, where we all make critical decisions about our healthcare,” said American Lung Association Chief Mission Officer Deb Brown. “By leveraging the national PatientPoint network and placing our education and support materials at the point of care, we will enable patients, caregivers and providers to have more informed discussions that will prevent disease, improve treatment response and save lives.”
A notable component of the partnership is a 40-page, expert-reviewed patient and caregiver guide on non-small cell lung cancer being distributed to oncology practices this month. The guide includes in-depth sections on lung cancer basics, treatment, side effects, coping and ongoing care as well as a special section promoting American Lung Assocation support services.
“Our goal at PatientPoint is to arm patients, caregivers and providers with content and education that makes every engagement better,” said Senior Vice President of Content & Creative Kate Merz. “We’re proud to partner with the American Lung Association to distribute critical lung disease prevention, treatment and support education that will help Americans breathe easier and live better, longer lives.”
PatientPoint powers more effective patient-physician engagements across all points of care. With 30 years of unrivaled experience and continual, meaningful innovation, we are trusted consultants to healthcare providers and sponsoring brands. Using superior analytics and insights, we craft customized programs that make every doctor-patient engagement better. From primary care to complex specialties, from practices to hospitals, PatientPoint provides a cohesive communication platform that enriches the entire care experience and delivers proven results. By the end of 2018, PatientPoint programs are on track to impact patient-physician discussions in more than 51,000 physician offices and 1,000 hospitals nationwide. Learn more at patientpoint.com.
About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.
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