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Posts by Traver Hutchins

How Rx, OTC and CPG Brands Can Play it Safe in the Digital Era

Older Hispanic woman using digital tablet

The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command the majority of digital ad spend, and Amazon is increasingly making gains. While compelling targeting and efficiency benefits have led to a collective surge in brand spend with these major digital and social players, publishers…

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6 Steps for Fearless & Valuable Healthcare Innovation

Innovation

Every year, tens of thousands descend on San Francisco in early January for the JP Morgan Healthcare Conference. Rooms are packed, copious notes taken, and important discussions are had about the future of the industry. To me, JPM19 came down to this: While hospitals and health systems have developed the core tenets of their care…

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Why This Patient Believes in Point of Care

Traver Hutchins

I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to drive outcomes. However, it wasn’t until I became a patient myself in 2008 that I had the opportunity to truly see things from a patient’s perspective. My own journey with multiple myeloma confirmed my passion…

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