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Posts by Scott Nesbitt

4 Keys to POC Measurement

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The point-of-care (POC) industry has experienced exponential growth over the past few years, averaging 15% to 20% annually. Programs that were once an afterthought for brands are now central to their strategies and budget. With this growth comes the need for a reliable way to evaluate POC programs. Amid its dynamic metrics and tactics POC…

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Trust, Transparency and Point of Care

As Point of Care (POC) becomes a mainstream channel for brands to reach the right patients and physicians and impact prescribing behavior, trust of the medium and transparency around results are paramount. As the pioneer of the space, we are fierce proponents of the POC channel. And in light of recent scrutiny around tactics some…

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