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Posts by Linda Ruschau

How Do Physicians Really Feel About Technology? Survey Says…

Physician with Tech

Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable? How do patients feel? You might be surprised… Obviously, physicians’ opinions play a critical role…

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The Need for a Common Currency in POC

Physician and Patient Exam Room

You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to Medical Marketing & Media Healthcare Marketers 2017 Trend Report, 36% of pharma brand marketers expect…

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POC Accountability Does Exist – Right Here

PatientPoint Trust icon

Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot topic in the media; some are even calling POC one of the most misunderstood media spaces. I understand why, given every point of view seems to report on a different “must-have” approach. While there is…

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Trending Now: The Need to Put Patients First

Edelman Trust Barometer

Pharma brands can build and restore trust by putting the focus on the patient first, offering information and resources that help patients better understand their own condition, more effectively talk to their doctor and more easily find and follow the right treatments.

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Keep Point of Care in Front of Your Upfronts

Sakdalan

PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than ever, we…

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The Power of Point of Care

Quick question: You saw a new brand of lotion on TV last night that caught your eye in this dry skin season. Can you recall that brand now, or are you more likely to remember it when you’re standing in the health and beauty aisle at Target? Placement and timing of brand information is obviously…

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In [Insert Company Here] We Trust?

This post originally appeared in MM&M. When did trust become an optional value for so many companies? Across nearly every industry, I read reports of highly publicized companies taking advantage of their customers’ trust in them. The latest news on the Facebook data breach is particularly disappointing. As one of the 2 billion people who…

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How to Succeed in POC

It’s an exciting time to be in the space I’ve come to know and love: point of care (POC)!  According to a recent ZS whitepaper, POC marketing will account for approximately 15% of pharma’s DTC spend by 2020. This year alone, 35% of pharma brand marketers expect to increase their POC marketing spend. As more…

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Without POC, You’re Missing the Point (of Script)

“What’s the ultimate call to action?” This question was raised in a recent meeting, and I thought it a good one to discuss since we’re in the midst of planning season. Many would say the answer depends on the brand’s end goal. For pharma marketers, however, I say the ultimate action that brands need to…

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Check the Pulse of Your Heart Health Marketing

Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, over half…

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