Questions? Call us at 1-888-479-5600

Or send us a note

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Posts by Linda Ruschau

Taking Engagement Technology to the Point of Patient

Text says "Q and A with David Guthrie: Taking Engagement Technology to the Point of Patient" with a photo of David Guthrie

One of my favorite things about PatientPoint is that we’re always finding innovative ways to improve patient engagement. Leading the charge on the technology side is David Guthrie, Chief Product Officer at PatientPoint and one of the most interesting and best hires we’ve ever had. David is dedicated to developing meaningful, technology-enabled solutions designed to…

Read More »

Impacting the Opioid Epidemic at the Point of Care

A middle-aged female physician pauses to look at a PatientPoint Access screen in a corridor in a physician office.

I know the pain of losing a loved one to opioid addiction. My family continues to grieve the loss of an incredible young man who, after an awful car accident, began a decade-long battle against addiction to his prescribed painkillers. Three years ago, he lost that battle. Countless other families have experienced similar losses due…

Read More »

Seeing the Care Journey Through the Patient’s Eyes

Seeing the Care Journey Through the Patient's Eyes

At PatientPoint, we’re always looking for ways to take our approach to messaging patients to the next level. Having heard professional patient advocate Dr. Grace Cordovano speak at several conferences, I knew she could give us valuable insights from inside the care experience. Grace is an award-winning, board-certified patient advocate (BCPA) who specializes in fostering…

Read More »

How Point of Care Complements Other Healthcare Marketing Tactics

How POC Complements Other Healthcare Marketing Tactics

I recently sat down with Charlie Greenberg, a respected healthcare industry veteran and an expert in point-of-care (POC) marketing, to discuss current trends in healthcare marketing. It’s a topic Charlie knows well, having worked for more than 30 years in the industry with giants like Saatchi & Saatchi, Wyeth, and Merck. Charlie currently serves as…

Read More »

TV and POC: The Perfect Pairing

A woman watching TV on the left and a doctor talking to a patient on the right in a doctor's office.

What’s the best pharma ad you see running on TV right now? I bet you could sing the jingle, but do you remember the specific brand? I’m the odd one that uses my DVR to skip TO the commercials—but you and I are not the average healthcare consumers. That’s why, despite the strength of TV,…

Read More »

How Do Physicians Really Feel About Technology? Survey Says…

Physician with Tech

Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable? How do patients feel? You might be surprised… Obviously, physicians’ opinions play a critical role…

Read More »

The Need for a Common Currency in POC

Physician and Patient Exam Room

You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to Medical Marketing & Media Healthcare Marketers 2017 Trend Report, 36% of pharma brand marketers expect…

Read More »

POC Accountability Does Exist – Right Here

PatientPoint Trust icon

Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot topic in the media; some are even calling POC one of the most misunderstood media spaces. I understand why, given every point of view seems to report on a different “must-have” approach. While there is…

Read More »

Trending Now: The Need to Put Patients First

Edelman Trust Barometer

Pharma brands can build and restore trust by putting the focus on the patient first, offering information and resources that help patients better understand their own condition, more effectively talk to their doctor and more easily find and follow the right treatments.

Read More »

Keep Point of Care in Front of Your Upfronts

Sakdalan

PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than ever, we…

Read More »