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Posts by Linda Ruschau

Keep Point of Care in Front of Your Upfronts

Sakdalan

PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than ever, we…

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The Power of Point of Care

Quick question: You saw a new brand of lotion on TV last night that caught your eye in this dry skin season. Can you recall that brand now, or are you more likely to remember it when you’re standing in the health and beauty aisle at Target? Placement and timing of brand information is obviously…

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In [Insert Company Here] We Trust?

This post originally appeared in MM&M. When did trust become an optional value for so many companies? Across nearly every industry, I read reports of highly publicized companies taking advantage of their customers’ trust in them. The latest news on the Facebook data breach is particularly disappointing. As one of the 2 billion people who…

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How to Succeed in POC

It’s an exciting time to be in the space I’ve come to know and love: point of care (POC)!  According to a recent ZS whitepaper, POC marketing will account for approximately 15% of pharma’s DTC spend by 2020. This year alone, 35% of pharma brand marketers expect to increase their POC marketing spend. As more…

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Without POC, You’re Missing the Point (of Script)

“What’s the ultimate call to action?” This question was raised in a recent meeting, and I thought it a good one to discuss since we’re in the midst of planning season. Many would say the answer depends on the brand’s end goal. For pharma marketers, however, I say the ultimate action that brands need to…

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Check the Pulse of Your Heart Health Marketing

Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, over half…

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