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Perspectives That Are on Point

Point-of-Care Perspectives from PatientPoint

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Seeing the Care Journey Through the Patient’s Eyes

At PatientPoint, we’re always looking for ways to take our approach to messaging patients to the next level. Having heard...

How Point of Care Complements Other Healthcare Marketing Tactics

I recently sat down with Charlie Greenberg, a respected healthcare industry veteran and an expert in point-of-care (POC) marketing, to...

The Inside Story on #LiveHealthyOutside

Think about the last time you spent time outside (walking to and from the car doesn’t count!). Now think about...

Behind the Content: #ConvinceMeToVax

We recently put our passion for content and competitive spirit to the test when we entered Medical Media & Marketing’s...

Man Up for Men’s Health

Picture a group of men hanging out. Now think about their conversation. While sports, family and work are all likely...

3 Changes in Healthcare Driving Point-of-Care Impact

There’s an old saying that “the only constant is change.” While it was coined by ancient Greek philosophers, the phrase...

What Are Patients Doing While They Wait?

If you had to guess what most patients do while they’re waiting to see their healthcare provider, what would you...

3 Ways to Boost Clinical Trial Participation in Your Practice

Clinical trials are the leading source of medical breakthroughs and are a key step in discovering new ways to detect,...

How Rx, OTC and CPG Brands Can Play it Safe in the Digital Era

The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command...

TV and POC: The Perfect Pairing

What’s the best pharma ad you see running on TV right now? I bet you could sing the jingle, but...

4 Keys to POC Measurement

The point-of-care (POC) industry has experienced exponential growth over the past few years, averaging 15% to 20% annually. Programs that...

3 Takeaways from HIMSS19

We came, we saw, we HIMSS-ed. After five days, thousands of steps and a LOT of coffee, we’re back from...

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