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Perspectives That Are on Point

Point-of-Care Perspectives from PatientPoint

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Meet Our Team: Terry Wall

True of any well-accomplished executive, Terry Wall is all about making connections. As Senior Vice President of Local Client Solutions,...

The Right Time and Right Place for Print

By Linda Ruschau, Chief Client Officer As patient centricity continues to become the industry priority, the need to get the...

The Right Moment to Take Your Brand to the Man

In light of the upcoming Men’s Health Month in June, I thought it relevant to talk about one of the...

Creativity Delivers Results at the Point of Care

PatientPoint was recently recognized at the Hermes Creative Awards, an international competition that honors superior creative work. Content from two...

Meet Our Team: Rex Daisey

Rex Daisey lives and breathes data. As Vice President of Analytics & Insights, Rex is passionate about using data to...

Meet Our Team: Traver Hutchins

As one of the trailblazers of the point-of-care industry, Traver Hutchins brings proven leadership and unparalleled experience to his role...

Linda Ruschau Wins PM360 ELITE Sales MVP Award

Linda Ruschau, Chief Client Officer, recently won PM360’s ELITE Sales MVP Award. The ELITE (Exceptional • Leaders • Innovators •...

Kate Merz Wins PM360 ELITE Master Educator Award

Kate Merz, Senior Vice President, Content & Creative, recently won PM360’s ELITE Master Educator Award. The ELITE (Exceptional • Leaders...

Pharma Brands: Are You an Uber or a Taxi?

“Don’t get Ubered” is a common phrase uttered in the tech world today. It’s referencing companies who don’t (or won’t)...

Meet Our Team: Melissa Waters

Elementary school in Tokyo. Middle school in Westchester, New York. High school in London. College in Boston. And a post-graduation...

All Points Lead to the Patient

It’s no secret that digital technology has changed the way patients approach healthcare. By the time patients visit your practice,...

Why Point of Care Is Critical to Your Marketing Strategy

Broad reach used to be the ultimate goal for pharma marketers. Given the changing landscape, however, new tactics are required....

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