Perspectives That Are on Point
Point-of-Care Perspectives from PatientPoint
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You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other...
Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot...
I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to...
As a mom, I can attest to this universal parenting truth: When our kids hurt, we hurt. Our hearts sink...
Here’s a recent consumer trend worth talking about: According to new research, consumer trust in pharma has hit a new...
Anyone who has faced cancer knows that the dashboard of your life changes instantly upon diagnosis. Feelings of sadness, anger,...
PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC...
Quick question: You saw a new brand of lotion on TV last night that caught your eye in this dry...
At their core, health systems, hospitals and practices must provide high-quality, profitable care experiences. As patients become more active participants...
This post originally appeared in MM&M. When did trust become an optional value for so many companies? Across nearly every...
As Point of Care (POC) becomes a mainstream channel for brands to reach the right patients and physicians and impact...
Over the last 12 months, our point-of-care network has grown exponentially. As the network grew, we realized that we needed...
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