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Perspectives That Are on Point

Point-of-Care Perspectives from PatientPoint

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Creativity Delivers Results at the Point of Care

PatientPoint was recently recognized at the Hermes Creative Awards, an international competition that honors superior creative work. Content from two...

Meet Our Team: Rex Daisey

Rex Daisey lives and breathes data. As Vice President of Analytics & Insights, Rex is passionate about using data to...

Meet Our Team: Traver Hutchins

As one of the trailblazers of the point-of-care industry, Traver Hutchins brings proven leadership and unparalleled experience to his role...

Linda Ruschau Wins PM360 ELITE Sales MVP Award

Linda Ruschau, Chief Client Officer, recently won PM360’s ELITE Sales MVP Award. The ELITE (Exceptional • Leaders • Innovators •...

Kate Merz Wins PM360 ELITE Master Educator Award

Kate Merz, Senior Vice President, Content & Creative, recently won PM360’s ELITE Master Educator Award. The ELITE (Exceptional • Leaders...

Pharma Brands: Are You an Uber or a Taxi?

“Don’t get Ubered” is a common phrase uttered in the tech world today. It’s referencing companies who don’t (or won’t)...

All Points Lead to the Patient

It’s no secret that digital technology has changed the way patients approach healthcare. By the time patients visit your practice,...

Why Point of Care Is Critical to Your Marketing Strategy

Broad reach used to be the ultimate goal for pharma marketers. Given the changing landscape, however, new tactics are required....

Point of Care Puts Pharma Brand Marketing in the Right Focus

Linda Ruschau, PatientPoint chief client officer, isn’t a photographer. But she is an expert in aperture. In photography, aperture refers...

7 Healthy Heart Tips to Share with Your Patients

February is American Heart Month. Here are seven tips for a healthy heart from the American Heart Association for you...

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