Blog
From the Patient’s Perspective: Quality Care with Quality Education
For Sy Weiss, having easy-to-understand and actionable information on his condition—coupled with a doctor he could trust—made all the difference in his satisfaction and quality of care.
Read More »Time is on Your Side to Increase Patient Engagement
It’s no mystery that healthcare is undergoing a seismic shift. With reimbursement now tied to value and quality of care, patient experience is a critical factor to providers’ success. As a result, providers, hospitals and health systems are increasingly implementing health information technology solutions like patient portals to help drive quality, satisfaction and retention. Even…
Read More »Tackling the Opioid Crisis, One Segment at a Time
While each piece of content is important, few have been more powerful and personal to develop than our recent segments on the opioid crisis.
Read More »Without POC, You’re Missing the Point (of Script)
“What’s the ultimate call to action?” This question was raised in a recent meeting, and I thought it a good one to discuss since we’re in the midst of planning season. Many would say the answer depends on the brand’s end goal. For pharma marketers, however, I say the ultimate action that brands need to…
Read More »Meet Our Team: Phil Ritchey
Phil Ritchey is a healthcare strategy aficionado. As senior vice president of health system innovation and strategy, he’s passionate about helping health systems augment their patient education and engagement strategies with proven PatientPoint point-of-care solutions. “As healthcare moves to a value-based model, health systems must work harder to prove their worth to patients and payers,”…
Read More »The Gold Standard in Patient Education
At the end of the day, each one of us is a patient. So when it comes to crafting patient education, we are all our own target audience. This fact makes my team of writers, editors, designers, artists and digital developers tick: We can all reach inside of our own experiences and strive to create…
Read More »Check the Pulse of Your Heart Health Marketing
Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, over half…
Read More »Meet Our Team: Scott McLauchlan
Scott McLauchlan, senior vice president of client solutions, is a connector. From focusing on medical device sales to digital health media partnerships, Scott has spent more than 22 years connecting doctors and brands with products and solutions with a common aim: helping patients. Scott’s most recent focus in healthcare was at Everyday Health, a digital…
Read More »Meet Our Team: Eric Talbot
Eric Talbot, senior vice president of client solutions, sees data as healthcare’s new North Star. And it’s only just begun to guide marketers to strategic solutions. “While we’ve been collecting data for some time in healthcare, we are just beginning to unlock its potential,” Eric says. “When we uncover actionable insights from data to drive…
Read More »Meet Our Team: Keith Mangas
For Keith Mangas, senior vice president, client solutions, joining PatientPoint is like coming home, as he’s returning for a second act at the company after seven years away. While this may not seem like long, to Keith it feels like decades in healthcare time. “Healthcare looks very different than it did just a few years…
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