Blog
The Gold Standard in Patient Education
At the end of the day, each one of us is a patient. So when it comes to crafting patient education, we are all our own target audience. This fact makes my team of writers, editors, designers, artists and digital developers tick: We can all reach inside of our own experiences and strive to create…
Read More »Check the Pulse of Your Heart Health Marketing
Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, over half…
Read More »Meet Our Team: Scott McLauchlan
Scott McLauchlan, senior vice president of client solutions, is a connector. From focusing on medical device sales to digital health media partnerships, Scott has spent more than 22 years connecting doctors and brands with products and solutions with a common aim: helping patients. Scott’s most recent focus in healthcare was at Everyday Health, a digital…
Read More »Meet Our Team: Eric Talbot
Eric Talbot, senior vice president of client solutions, sees data as healthcare’s new North Star. And it’s only just begun to guide marketers to strategic solutions. “While we’ve been collecting data for some time in healthcare, we are just beginning to unlock its potential,” Eric says. “When we uncover actionable insights from data to drive…
Read More »Meet Our Team: Keith Mangas
For Keith Mangas, senior vice president, client solutions, joining PatientPoint is like coming home, as he’s returning for a second act at the company after seven years away. While this may not seem like long, to Keith it feels like decades in healthcare time. “Healthcare looks very different than it did just a few years…
Read More »Fighting Alzheimer’s With Education at the Point of Care
More than 5 million Americans currently live with Alzheimer’s. By 2050, this number could triple to more than 15 million (that’s roughly equal to the population of metro Los Angeles). While there is no cure for Alzheimer’s, knowledge is power in the fight against this debilitating disease. That’s why PatientPoint is collaborating with the Alzheimer’s…
Read More »PatientPoint Earns Gold, Bronze at 2017 Spring Digital Health Awards
Two PatientPoint digital products earned gold and bronze awards in the 2017 Spring Digital Health Awards. The PatientPoint 360° Mobile Engagment Platform earned gold in the Mobile Digital Health Resources–Mobile Application category. PatientPoint Interact—Interactive Exam Room Program also impressed the judging panel, earning bronze awards for its tailored programming for cardiology, gastroenterology and rheumatology specialties…
Read More »Meet Our Team: Elissa Guerra
Healthcare isn’t just a career, it’s a passion for Elissa Guerra, senior vice president, client solutions. And she’s on a continued quest to make healthcare better. Elissa knows what makes her clients tick. She comes to PatientPoint steeped in all aspects of life sciences marketing, including direct-to-patient, direct-to-healthcare professional, field sales, electronic health record integration…
Read More »Meet Our Team: Terry Wall
True of any well-accomplished executive, Terry Wall is all about making connections. As Senior Vice President of Local Client Solutions, Terry helps connect patients and healthcare providers with local healthcare organizations offering the products and services they need. He and his team, which spans across the country, partner with health facilities and outpatient care providers…
Read More »The Right Time and Right Place for Print
By Linda Ruschau, Chief Client Officer As patient centricity continues to become the industry priority, the need to get the right information to the right patients at the right time in the right format is more important than ever—especially for pharma. Our recent white paper touched on the disconnect patients feel with pharma companies. Today,…
Read More »