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Blog

Keep Point of Care in Front of Your Upfronts

Sakdalan

PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than ever, we…

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Time is on Your Side to Increase Patient Engagement

It’s no mystery that healthcare is undergoing a seismic shift. With reimbursement now tied to value and quality of care, patient experience is a critical factor to providers’ success. As a result, providers, hospitals and health systems are increasingly implementing health information technology solutions like patient portals to help drive quality, satisfaction and retention. Even…

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Without POC, You’re Missing the Point (of Script)

“What’s the ultimate call to action?” This question was raised in a recent meeting, and I thought it a good one to discuss since we’re in the midst of planning season. Many would say the answer depends on the brand’s end goal. For pharma marketers, however, I say the ultimate action that brands need to…

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The Gold Standard in Patient Education

Atrial fibrillation and stroke education video

At the end of the day, each one of us is a patient. So when it comes to crafting patient education, we are all our own target audience. This fact makes my team of writers, editors, designers, artists and digital developers tick: We can all reach inside of our own experiences and strive to create…

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Check the Pulse of Your Heart Health Marketing

Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, over half…

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Fighting Alzheimer’s With Education at the Point of Care

Alzheimer's Screening

More than 5 million Americans currently live with Alzheimer’s. By 2050, this number could triple to more than 15 million (that’s roughly equal to the population of metro Los Angeles). While there is no cure for Alzheimer’s, knowledge is power in the fight against this debilitating disease. That’s why PatientPoint is collaborating with the Alzheimer’s…

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PatientPoint Earns Gold, Bronze at 2017 Spring Digital Health Awards

Two PatientPoint digital products earned gold and bronze awards in the 2017 Spring Digital Health Awards. The PatientPoint 360° Mobile Engagment Platform earned gold in the Mobile Digital Health Resources–Mobile Application category. PatientPoint Interact­­—Interactive Exam Room Program also impressed the judging panel, earning bronze awards for its tailored programming for cardiology, gastroenterology and rheumatology specialties…

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Meet Our Team: Terry Wall

True of any well-accomplished executive, Terry Wall is all about making connections. As Senior Vice President of Local Client Solutions, Terry helps connect patients and healthcare providers with local healthcare organizations offering the products and services they need. He and his team, which spans across the country, partner with health facilities and outpatient care providers…

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