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Behind the Content: #ConvinceMeToVax

A screenshot the 2019 MM&M #ConvinceMetoVax comptition staff pick, the "Why Vaccinate" waiting room segment from PatientPoint.

We recently put our passion for content and competitive spirit to the test when we entered Medical Media & Marketing’s (MM&M) first-ever #ConvinceMetoVax creative competition. Launched during World Immunization Week, the contest challenged creators to design a new piece of content aimed at convincing the public to get vaccinated. In just a week we created…

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Man Up for Men’s Health

Two senior African American men sit on a park bench on the waterfont laughing and talking.

Picture a group of men hanging out. Now think about their conversation. While sports, family and work are all likely topics, there’s one subject that probably won’t come up: health. Men are notoriously stubborn when it comes to talking about health issues and going to the doctor. In fact, approximately 80% of men won’t go…

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3 Changes in Healthcare Driving Point-of-Care Impact

A hand holds up a lightbulb with moving gears coming out of it to imply innovation.

There’s an old saying that “the only constant is change.” While it was coined by ancient Greek philosophers, the phrase holds true for nearly every industry today and certainly for healthcare. With all the changes in healthcare—driven by factors like value-based care, technology and consumerism—opportunities abound for your brand to reach providers and patients in…

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What Are Patients Doing While They Wait?

If you had to guess what most patients do while they’re waiting to see their healthcare provider, what would you say? Are they…Watching a screen in the waiting room? Interacting with a touchscreen in the exam room? Scrolling social media on their smartphone? Fortunately, you don’t have to guess: Our new white paper takes an…

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How Rx, OTC and CPG Brands Can Play it Safe in the Digital Era

A woman thinking while looking at her computer screen

The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command the majority of digital ad spend, and Amazon is increasingly making gains. While compelling targeting and efficiency benefits have led to a collective surge in brand spend with these major digital and social players, publishers…

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TV and POC: The Perfect Pairing

A woman watching TV on the left and a doctor talking to a patient on the right in a doctor's office.

What’s the best pharma ad you see running on TV right now? I bet you could sing the jingle, but do you remember the specific brand? I’m the odd one that uses my DVR to skip TO the commercials—but you and I are not the average healthcare consumers. That’s why, despite the strength of TV,…

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4 Keys to POC Measurement

laptop computer displaying a circle graph

The point-of-care (POC) industry has experienced exponential growth over the past few years, averaging 15% to 20% annually. Programs that were once an afterthought for brands are now central to their strategies and budget. With this growth comes the need for a reliable way to evaluate POC programs. Amid its dynamic metrics and tactics POC…

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3 Takeaways from HIMSS19

The PatientPoint team gathers in front of their booth at the Health Information Management Systems Society conference Febuary 2019 in Orlando.

We came, we saw, we HIMSS-ed. After five days, thousands of steps and a LOT of coffee, we’re back from HIMSS, the world’s largest healthcare IT conference. This year’s show in Orlando attracted more than 43,000 attendees! HIMSS is a truly electric environment. We were honored to showcase our groundbreaking patient engagement technology on the…

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3 Predictions for Healthcare in 2019

Healthcare Trends

When you stop to think about it, the healthcare happenings of 2018 had some of the main elements of a great superhero movie. There was conflict—think healthcare professionals and the increasing EHR burden. There was disruption—Amazon, Apple, telehealth and the rapid emergence of digital therapeutics. And, of course, there were the heroes—patients. (Not to mention…

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