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Taking Engagement Technology to the Point of Patient

Text says "Q and A with David Guthrie: Taking Engagement Technology to the Point of Patient" with a photo of David Guthrie

One of my favorite things about PatientPoint is that we’re always finding innovative ways to improve patient engagement. Leading the charge on the technology side is David Guthrie, Chief Product Officer at PatientPoint and one of the most interesting and best hires we’ve ever had. David is dedicated to developing meaningful, technology-enabled solutions designed to…

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Impacting the Opioid Epidemic at the Point of Care

A middle-aged female physician pauses to look at a PatientPoint Access screen in a corridor in a physician office.

I know the pain of losing a loved one to opioid addiction. My family continues to grieve the loss of an incredible young man who, after an awful car accident, began a decade-long battle against addiction to his prescribed painkillers. Three years ago, he lost that battle. Countless other families have experienced similar losses due…

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Seeing the Care Journey Through the Patient’s Eyes

Seeing the Care Journey Through the Patient's Eyes

At PatientPoint, we’re always looking for ways to take our approach to messaging patients to the next level. Having heard professional patient advocate Dr. Grace Cordovano speak at several conferences, I knew she could give us valuable insights from inside the care experience. Grace is an award-winning, board-certified patient advocate (BCPA) who specializes in fostering…

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How Point of Care Complements Other Healthcare Marketing Tactics

How POC Complements Other Healthcare Marketing Tactics

I recently sat down with Charlie Greenberg, a respected healthcare industry veteran and an expert in point-of-care (POC) marketing, to discuss current trends in healthcare marketing. It’s a topic Charlie knows well, having worked for more than 30 years in the industry with giants like Saatchi & Saatchi, Wyeth, and Merck. Charlie currently serves as…

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The Inside Story on #LiveHealthyOutside

A mature woman and man dressed in exercise gear descend stairs in a wooded area on a fall walk.

Think about the last time you spent time outside (walking to and from the car doesn’t count!). Now think about how you felt afterward. I’m guessing you felt better and it’s no coincidence: Research has linked spending time outside to a wide variety of health benefits. For example, did you know that moderate exposure to…

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Behind the Content: #ConvinceMeToVax

A screenshot the 2019 MM&M #ConvinceMetoVax comptition staff pick, the "Why Vaccinate" waiting room segment from PatientPoint.

We recently put our passion for content and competitive spirit to the test when we entered Medical Media & Marketing’s (MM&M) first-ever #ConvinceMetoVax creative competition. Launched during World Immunization Week, the contest challenged creators to design a new piece of content aimed at convincing the public to get vaccinated. In just a week we created…

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Man Up for Men’s Health

Two senior African American men sit on a park bench on the waterfont laughing and talking.

Picture a group of men hanging out. Now think about their conversation. While sports, family and work are all likely topics, there’s one subject that probably won’t come up: health. Men are notoriously stubborn when it comes to talking about health issues and going to the doctor. In fact, approximately 80% of men won’t go…

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3 Changes in Healthcare Driving Point-of-Care Impact

A hand holds up a lightbulb with moving gears coming out of it to imply innovation.

There’s an old saying that “the only constant is change.” While it was coined by ancient Greek philosophers, the phrase holds true for nearly every industry today and certainly for healthcare. With all the changes in healthcare—driven by factors like value-based care, technology and consumerism—opportunities abound for your brand to reach providers and patients in…

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What Are Patients Doing While They Wait?

If you had to guess what most patients do while they’re waiting to see their healthcare provider, what would you say? Are they…Watching a screen in the waiting room? Interacting with a touchscreen in the exam room? Scrolling social media on their smartphone? Fortunately, you don’t have to guess: Our new white paper takes an…

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How Rx, OTC and CPG Brands Can Play it Safe in the Digital Era

A woman thinking while looking at her computer screen

The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command the majority of digital ad spend, and Amazon is increasingly making gains. While compelling targeting and efficiency benefits have led to a collective surge in brand spend with these major digital and social players, publishers…

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