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3 Ways OTC Brands Can Help Patients During Cold & Flu Season

Woman with Cold and Flu

It’s beginning to look a lot like cold and flu season—and if this year is anything like last year, we’d better get ready. A whopping 22.7 million Americans visited a healthcare provider for cold and flu last year and spent more than $8 billion on OTC drugs. While hundreds of OTC medications stand ready to…

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How Do Physicians Really Feel About Technology? Survey Says…

Physician with Tech

Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable? How do patients feel? You might be surprised… Obviously, physicians’ opinions play a critical role…

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Survey Says: 95% of Physicians Leveraging Patient Engagement Tech

Doctors and technology

In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement technology—how they’re using it, what they expect to see in the future and the benefits they hope to gain from it. Nearly all (95%) of our respondents reported using some form of technology, and top…

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The Need for a Common Currency in POC

Physician and Patient Exam Room

You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to Medical Marketing & Media Healthcare Marketers 2017 Trend Report, 36% of pharma brand marketers expect…

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POC Accountability Does Exist – Right Here

PatientPoint Trust icon

Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot topic in the media; some are even calling POC one of the most misunderstood media spaces. I understand why, given every point of view seems to report on a different “must-have” approach. While there is…

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Why This Patient Believes in Point of Care

Traver Hutchins

I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to drive outcomes. However, it wasn’t until I became a patient myself in 2008 that I had the opportunity to truly see things from a patient’s perspective. My own journey with multiple myeloma confirmed my passion…

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Trending Now: The Need to Put Patients First

Edelman Trust Barometer

Pharma brands can build and restore trust by putting the focus on the patient first, offering information and resources that help patients better understand their own condition, more effectively talk to their doctor and more easily find and follow the right treatments.

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Keep Point of Care in Front of Your Upfronts

Sakdalan

PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than ever, we…

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The Power of Point of Care

Quick question: You saw a new brand of lotion on TV last night that caught your eye in this dry skin season. Can you recall that brand now, or are you more likely to remember it when you’re standing in the health and beauty aisle at Target? Placement and timing of brand information is obviously…

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