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In [Insert Company Here] We Trust?

This post originally appeared in MM&M. When did trust become an optional value for so many companies? Across nearly every industry, I read reports of highly publicized companies taking advantage of their customers’ trust in them. The latest news on the Facebook data breach is particularly disappointing. As one of the 2 billion people who…

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Trust, Transparency and Point of Care

As Point of Care (POC) becomes a mainstream channel for brands to reach the right patients and physicians and impact prescribing behavior, trust of the medium and transparency around results are paramount. As the pioneer of the space, we are fierce proponents of the POC channel. And in light of recent scrutiny around tactics some…

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PatientPoint & Reflect: Partnering to Improve Patient Engagement

Over the last 12 months, our point-of-care network has grown exponentially. As the network grew, we realized that we needed to upgrade the technology behind it and in July 2017, we partnered with Reflect, the leading provider of digital signage solutions in North America, to power our digital networks. Reflect powers over 375,000 digital screens…

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How to Succeed in POC

It’s an exciting time to be in the space I’ve come to know and love: point of care (POC)!  According to a recent ZS whitepaper, POC marketing will account for approximately 15% of pharma’s DTC spend by 2020. This year alone, 35% of pharma brand marketers expect to increase their POC marketing spend. As more…

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Without POC, You’re Missing the Point (of Script)

“What’s the ultimate call to action?” This question was raised in a recent meeting, and I thought it a good one to discuss since we’re in the midst of planning season. Many would say the answer depends on the brand’s end goal. For pharma marketers, however, I say the ultimate action that brands need to…

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Check the Pulse of Your Heart Health Marketing

Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, over half…

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Meet Our Team: Scott McLauchlan

Scott McLauchlan, senior vice president of client solutions, is a connector. From focusing on medical device sales to digital health media partnerships, Scott has spent more than 22 years connecting doctors and brands with products and solutions with a common aim: helping patients. Scott’s most recent focus in healthcare was at Everyday Health, a digital…

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Meet Our Team: Eric Talbot

Eric Talbot, senior vice president of client solutions, sees data as healthcare’s new North Star. And it’s only just begun to guide marketers to strategic solutions. “While we’ve been collecting data for some time in healthcare, we are just beginning to unlock its potential,” Eric says. “When we uncover actionable insights from data to drive…

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Meet Our Team: Keith Mangas

For Keith Mangas, senior vice president, client solutions, joining PatientPoint is like coming home, as he’s returning for a second act at the company after seven years away. While this may not seem like long, to Keith it feels like decades in healthcare time. “Healthcare looks very different than it did just a few years…

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