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TV and POC: The Perfect Pairing

A woman watching TV on the left and a doctor talking to a patient on the right in a doctor's office.

What’s the best pharma ad you see running on TV right now? I bet you could sing the jingle, but do you remember the specific brand? I’m the odd one that uses my DVR to skip TO the commercials—but you and I are not the average healthcare consumers. That’s why, despite the strength of TV,…

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4 Keys to POC Measurement

laptop computer displaying a circle graph

The point-of-care (POC) industry has experienced exponential growth over the past few years, averaging 15% to 20% annually. Programs that were once an afterthought for brands are now central to their strategies and budget. With this growth comes the need for a reliable way to evaluate POC programs. Amid its dynamic metrics and tactics POC…

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3 Takeaways from HIMSS19

The PatientPoint team gathers in front of their booth at the Health Information Management Systems Society conference Febuary 2019 in Orlando.

We came, we saw, we HIMSS-ed. After five days, thousands of steps and a LOT of coffee, we’re back from HIMSS, the world’s largest healthcare IT conference. This year’s show in Orlando attracted more than 43,000 attendees! HIMSS is a truly electric environment. We were honored to showcase our groundbreaking patient engagement technology on the…

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3 Predictions for Healthcare in 2019

Healthcare Trends

When you stop to think about it, the healthcare happenings of 2018 had some of the main elements of a great superhero movie. There was conflict—think healthcare professionals and the increasing EHR burden. There was disruption—Amazon, Apple, telehealth and the rapid emergence of digital therapeutics. And, of course, there were the heroes—patients. (Not to mention…

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How Do Physicians Really Feel About Technology? Survey Says…

Physician with Tech

Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable? How do patients feel? You might be surprised… Obviously, physicians’ opinions play a critical role…

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Survey Says: 95% of Physicians Leveraging Patient Engagement Tech

Doctors and technology

In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement technology—how they’re using it, what they expect to see in the future and the benefits they hope to gain from it. Nearly all (95%) of our respondents reported using some form of technology, and top…

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The Need for a Common Currency in POC

Physician and Patient Exam Room

You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to Medical Marketing & Media Healthcare Marketers 2017 Trend Report, 36% of pharma brand marketers expect…

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POC Accountability Does Exist – Right Here

PatientPoint Trust icon

Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot topic in the media; some are even calling POC one of the most misunderstood media spaces. I understand why, given every point of view seems to report on a different “must-have” approach. While there is…

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Why This Patient Believes in Point of Care

Traver Hutchins

I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to drive outcomes. However, it wasn’t until I became a patient myself in 2008 that I had the opportunity to truly see things from a patient’s perspective. My own journey with multiple myeloma confirmed my passion…

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