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POC Marketing

POC Marketing Measurement Glossary

Confused by covariates? Baffled by brand volume?
Unclear on Euclidean distance?

When the success of your point-of-care marketing efforts is on the line, it’s important to understand the concepts and terminology involved in measuring the results of those efforts.

We’ve put together a simple “cheat sheet” to help you better understand the in-depth research methodology PatientPoint® follows to ensure results for your brand.

If you’re in doubt about the decile or similar terms, get your copy of our POC Marketing Measurement Glossary today.