Eric Talbot, senior vice president of client solutions, sees data as healthcare’s new North Star. And it’s only just begun to guide marketers to strategic solutions.
“While we’ve been collecting data for some time in healthcare, we are just beginning to unlock its potential,” Eric says. “When we uncover actionable insights from data to drive strategy, that’s where the magic happens.”
Eric’s extensive background in strategic marketing and advanced analytics has allowed him to serve global brands in diverse industries including healthcare, media, financial services and consumer products. Now focused on point-of-care marketing, he emphasizes the need to consider the channel as a larger part of a pharmaceutical brand’s marketing mix.
“Because point of care is a precision channel isolating a brand’s message at the right time in the right place, it plays an important role in the marketing mix,” Eric says. “Point of care takes place at the moment of truth during the healthcare journey: There really is not a more important time in which a brand can influence a script.”
For Eric, serving as a trusted partner for each of his clients is paramount. He strives to understand each of his client’s business goals and objectives to help develop, guide and optimize custom solutions.
Communicating with people and understanding their individual needs comes naturally to Eric. While he grew up in the United States, Eric has lived and worked in Asia, Australia and the U.K., honing his ability to connect and develop relationships with people from diverse cultures. He has also led multicultural initiatives, including establishing the Spanish language network Univision’s strategy and insights healthcare team and its position as a thought leader in Hispanic healthcare marketing.
What brought Eric to work around the world? Originally, soccer. Eric played professionally in the United Soccer League before playing for several British teams. Eric credits his tenure as a professional athlete for shaping his outlook on life and career, particularly the importance of teamwork and embracing failure as a fundamental part of learning.
“If you don’t fail every now and then, you won’t learn how to truly be successful,” Eric says.
Eric lives in Connecticut with his wife and two children. While he still plays for fun, his love of soccer has evolved to coaching his children.