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PatientPoint and Telemundo to Deliver Spanish-Language Education to Hispanic Patients at Point of Care in Thousands of Healthcare Practices
March 10, 2015
CINCINNATI--(BUSINESS WIRE)--PatientPoint®, the leader in patient and physician engagement solutions at the point of care, and Telemundo, an industry leader in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world, announced a new initiative to deliver Spanish-language education and informational materials to Hispanic patients at the point of care, which began on March 3.
"By delivering best-in-class, culturally relevant health information to support physician-patient discussions, this new partnership will help improve health outcomes for the nation's largest and fastest-growing population," said Chris Martini, President of Network Solutions at PatientPoint. "It also represents a dramatic expansion of our Spanish-language programming and demonstrates our commitment to supporting practices with diverse patient populations."
The campaign launched in conjunction with Telemundo's comprehensive, year-round health platform, Prevenir Es Vivir Prevention is Life), that is geared towards informing, educating and empowering U.S. Hispanics about how to prevent common health issues.
PatientPoint will incorporate content from Telemundo’s network TV programs, including educational health messaging and public service announcements, into its Digital Screens Waiting Room Program for practices with a large Spanish-speaking patient population. PatientPoint will be rolling out the new Spanish content initially to 2,600 primary care, cardiology and OB-GYN practices in the nation’s top 25 Hispanic metropolitan areas, reaching approximately 91.3 million annual patient visits.
“Health-related messages in Spanish at the point of care can be a compelling strategy for encouraging healthy behaviors,” Martini added. “Practices can also adapt this approach to recruit Hispanic patients for clinical trials, accelerating the process of bringing new medications and medical devices to market.”
Additionally, the partnership opens up significant opportunity for leading sponsors spanning the healthcare industry—including pharmaceutical, over the counter and consumer packaged goods manufacturers—to reach Hispanic patients with meaningful health and wellness information.
For over 25 years, PatientPoint has been the leader and innovator of patient engagement solutions at the point of care. PatientPoint award-winning health information, population health management and clinical research solutions enable continuous patient engagement to drive meaningful outcomes for patients, providers and sponsors. From primary care to specialty practices, from urgent care clinics to hospitals, PatientPoint has programs in over 31,000 locations. PatientPoint serves more than 70,000 healthcare providers and 750 hospitals nationwide, impacting 113 million patients and creating more than 586 million patient and caregiver exposures each year. Learn more at www.patientpoint.com.