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West Cancer Center & Research Institute has selected PatientPoint to power new patient engagement technology designed to deliver a superior patient experience in its 13 Memphis-area oncology clinics.
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PatientPoint® Proximity™ leverages location-based marketing technology to offer waiting patients a custom blend of timely condition-specific education and complementary brand messaging on their mobile devices to prepare them for their visit.
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The collaboration, projected to reach more than 4,000 oncologists nationwide, leverages PatientPoint technology at critical touchpoints throughout the patient journey to share information about NCCN Guidelines for Patients®, webinars, professional education, events, apps and other tools.
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The partnership pairs award-winning PatientPoint education with information about Us TOO resources via a newly updated PatientPoint prostate cancer brochure designed exclusively for the exam room.
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The Hermes Creative Awards has awarded best-in-industry content from PatientPoint with 12 Platinum and Gold awards for outstanding creative.
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PM360 has named PatientPoint Chief Product Officer David Guthrie to its annual ELITE 100 list of the most influential people in the healthcare industry.
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Best-in-class education bolstered by partnerships with the Alzheimer’s Association, International Essential Tremor Foundation, Migraine Again, National MS Society and Parkinson’s Foundation.
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The campaign will deliver compelling education and public service announcements about meningitis B and the meningitis B vaccine to approximately 3,000 primary care waiting rooms nationwide.
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Through their partnership, PatientPoint and LLS will deliver interactive blood cancer education and information about free LLS resources via exam-room touchscreens and digital screens in the physician back office.
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Jennings will oversee all PatientPoint proximity marketing and programmatic video solutions and serve as a critical advisor on PatientPoint Digital Solutions for physician offices, hospitals and local healthcare brands.
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Andrea Slesinski, Senior Manager, Corporate Communications
o: 513-792-6147
m: 513-313-7722
[email protected]
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