Our mantra of making every doctor-patient engagement better® has never been more important. While there are many unknowns during this unprecedented time, here’s what we know remains true:
- Patients—no matter their condition—still need education, reassurance and treatment information.
- Patients managing ongoing and/or serious health conditions must continue routine care and treatment.
- Our heroic healthcare providers in practices and hospitals across the country are more pressed for time than ever and need simple ways to continue to communicate with and educate their patients.
With our mantra and these realities in mind, we’ve been hard at work taking special care to ensure that our education and engagement solutions continue to meet healthcare providers and patients’ needs during this challenging time.
Engaging Patients Outside of the Practice
As practices adjust their operating hours and care options, we’ve been offering our COVID-19 education to all healthcare providers to download for use in their communications, websites and social media channels to reach patients wherever they are and whenever they need support.
Depending on the severity of COVID-19 in a geographic area, we know that some practices are requiring patients to wait in their cars until providers are ready to begin their appointment. With this in mind we’ve adjusted our PatientPoint® Proximity™ location-based mobile engagement program to deliver hyper-targeted messaging and treatment information to patients’ mobile devices as they wait in the parking lot via popular news, weather and gaming apps.
Touch-Free Education and Engagement in the Office
We’ve innovated quickly to ensure that patients and providers can safely access both our interactive and print offerings within provider practices across the country. We’ve adjusted our Interactive Exam Room Devices to deliver messaging and education that does not require touch. Providers, patients and staff can now simply scan QR codes on our exam room screens to safely access the same information and education on their mobile phones instead of touching a screen.
We’ve also adjusted our print programs, posting scannable QR codes on our brochure racks and in-depth condition guide holders, allowing patients and providers to safely access information from these resources on their mobile phone.
As COVID-19 evolves in the U.S., we’ll continue to be there for our customers and patients, innovating new ways to ensure we’re doing our part to make every doctor-patient engagement better.