New point-of-care campaign aims to reach more patients at risk of type 2 diabetes and cardiovascular disease and provide resources for physicians to help patients prevent onset of both diseases
CINCINNATI – On Diabetes Alert Day, PatientPoint® and the American Medical Association (AMA) announced a new collaboration aimed at reaching and activating patients at the point of care to help prevent type 2 diabetes and cardiovascular disease—two of the nation’s most common chronic diseases. Using PatientPoint technology offered in nearly 6,500 physician practices across the country, PatientPoint will provide patients and their physicians with AMA-developed education to help identify the risks for type 2 diabetes and cardiovascular disease and take action to prevent the onset of both diseases.
One out of every three Americans is living with prediabetes, the precursor to type 2 diabetes, yet 90 percent are unaware that they have it. And more than 100 million American adults have high blood pressure, yet less than half have it under control.
“We are honored to work with the AMA, who shares our mission of making every doctor-patient engagement better by delivering trusted, best-in-class education in the moments that matter most along the healthcare journey,” said PatientPoint Founder and CEO Mike Collette. “We look forward to helping the AMA continue to inform and inspire Americans to take charge of their health and to help reduce the burden of type 2 diabetes and hypertension in this country.”
To help patients have an informed conversation with their physician about their risk for prediabetes, the prediabetes content being offered includes a public service announcement airing in primary care and cardiology waiting rooms as well as interactive banner ads and an infographic in primary care exam rooms. The content provided in the physician back office prepares and encourages providers to talk to their at-risk patients about diabetes prevention. Each piece of content drives patients to take a type 2 diabetes risk assessment at DoIHavePrediabetes.org, the website of the joint national prediabetes awareness campaign launched by the AMA, Ad Council, Centers for Disease Control and Prevention and American Diabetes Association.
Content provided by PatientPoint and AMA is being featured on digital waiting room screens via PatientPoint® Communicate™, interactive exam room screens via PatientPoint® Interact™ and in the physician back office via the PatientPoint® Access™ physician medical news program. Each piece of content is aimed at encouraging patients to talk to their physician while they are in the office about their risk for either type 2 diabetes or cardiovascular disease and immediately driving them to AMA resources that will help them take easy action.
Additionally, PatientPoint and the AMA will deliver a series of promotional banner ads and an interactive infographic on at-home blood pressure monitoring in primary care and cardiology exam rooms to help patients tackle high blood pressure. This content also points healthcare providers to downloadable online resources from the AMA and American Heart Association on helpful topics such as at-home blood pressure monitoring, understanding blood pressure readings and hypertension management.
“This new collaboration with PatientPoint expands upon the AMA’s work to confront the country’s increasing chronic disease burden. Knowing the risk factors associated with type 2 diabetes and heart disease is a critical first step in taking action to prevent them,” said AMA President Barbara L. McAneny, MD “Our goal is to leverage patient engagement technology to reach patients and providers at the point of care to help spark behavior change that will help reduce the incidence of type 2 diabetes and cardiovascular disease and improve the nation’s health.”
Physicians like Martin Fogle, MD, chief medical officer of Prima CARE P.C. in Fall River, Mass., recognizes the power of this point-of-care education campaign to help him start important conversations with his patients.
“The content is interesting, topical and targeted exactly to the needs of our patients. I’m sure that the measured wait time seems shorter for our patients simply by engaging them in these important topics they care about,” said Dr. Fogle. “Content offered on exam room touchscreens is phenomenal—both for the ability of our providers to teach patients how to manage high blood pressure and prediabetes during office visits, and for patients to control the content they view.”
PatientPoint® is a patient engagement solutions company passionately committed to making every doctor-patient engagement better™. By harnessing the power of technology, our omnichannel platform more effectively educates and empowers patients, caregivers and staff to deliver improved health outcomes and an enhanced patient experience. For 30 years, hospitals, health systems, physician offices and sponsoring brands have trusted PatientPoint and its more than 450 team members to provide a uniquely integrated experience across care settings.
About the American Medical Association
The American Medical Association is the powerful ally and unifying voice for America’s physicians, the patients they serve, and the promise of a healthier nation. The AMA attacks the dysfunction in health care by removing obstacles and burdens that interfere with patient care. It reimagines medical education, training, and lifelong learning for the digital age to help physicians grow at every stage of their careers, and it improves the health of the nation by confronting the increasing chronic disease burden. For more information, visit ama-assn.org.
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