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An Update on our PatientPoint Coronavirus Response

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Together, we are navigating uncharted waters. Our hearts go out to those affected by the coronavirus outbreak, whether directly or indirectly. We also send our sincerest thanks and well wishes to the heroic healthcare providers, medical and administrative staff and facilities personnel around the world who are fighting this battle head-on to save lives—all while putting their own health and safety at risk.

As information on the coronavirus pandemic changes by the second, the importance of providing trusted information from credible sources to empower patients and providers cannot be overstated. Our mantra of making every doctor-patient engagement better has perhaps never been as important as it is right now.

With this in mind, I wanted to take a moment to let you know how PatientPoint is responding to this crisis. Here’s a quick summary of the actions we’ve taken, measures underway and steps we’re planning to support providers, patients, sponsors and each other during this challenging time:

For our Provider, Hospital and Health System Customers: We are taking swift, proactive steps to help our healthcare provider partners deliver trusted support and education when it’s needed most. Our Content & Creative team is continually developing and deploying new, CDC- and WHO-sourced coronavirus content for our digital signage network. We’re in constant communication with providers and hospitals and are making our education available for download and use to ALL providers—regardless of whether they have our solutions installed—for use on their social media and other communication channels.

Providing content is only one part of the equation—we also need to ensure that the content is delivered in a safe and meaningful way. It’s with this in mind that we are moving rapidly to adjust our Interactive Exam Room Devices to deliver messaging and education that does not require touch. By the end of the week, providers, patients, families and staff will be able to scan QR codes on our exam room screens to safely access the same information and education on their mobile phones instead of touching a screen.

For our Client and Agency Partners: We are doubling down on our commitment to client and agency partners’ success on several fronts.

First and most importantly, while the virus is affecting so many aspects of our healthcare system, we know that providers are still seeing patients who are dealing with chronic conditions and are leveraging our engagement solutions in their discussions. We’re taking special care to ensure that brand messages of adherence, support or savings are consistent and made available to the patients who need it most, both now and always.

In addition to the swift innovation to temporarily convert our Interactive Exam Room Devices into a ”touchless” platform, we are also exploring and testing features and functionality on these devices that help brands help physicians with services like sample ordering.

For our Teammates: As of Monday, March 16, all teammates whose roles do not require reporting to one of our offices are working from home, and we are relying more heavily on virtual technologies like video conferencing tools to communicate with current and prospective customers. Those teammates whose roles require them to report to an office are doing so on a staggered schedule to prioritize their and others’ safety. Any employee reporting to one of our offices is required to complete a health assessment screener to ensure they are not showing symptoms of a cold, flu or COVID-19. We are also closely monitoring any potential cases of COVID-19 in buildings where our offices are located and if we learn of any cases within any office, we would require all employees in that office to work from home.

The safety of our teammates and the providers and patients we serve remain paramount during this unprecedented time. At the same time, we are taking important steps to preserve the health of our business by delivering value to our customer and clients’ business. With continued cooperation, optimism and enthusiasm we’ll get through this and come out even stronger on the other side.

Mike Collette

About Mike Collette

Mike Collette is an entrepreneur, executive and pioneer in aperture and point-of-care marketing. He co-founded OnTarget Media and Healthy Advice Networks (which would later evolve to become PatientPoint). Since his return as CEO in 2017, Mike has helped lead PatientPoint and the point-of-care industry through an unprecedented period of growth and technical innovation.