Point-of-care trailblazer adds unparalleled experience to PatientPoint
CINCINNATI —PatientPoint®,the trusted leader in patient and physician education and engagement solutions across all points of care, has named Traver Hutchins to the newly created role of Chief Growth Officer. Hutchins is a known leader in the point of care (POC) industry with a history of demonstrated success building healthcare media and services businesses.
At PatientPoint, Hutchins joins forces with CEO Mike Collette, himself a recognized innovator in the POC industry. He will assist Collette and the company’s senior leadership team in developing a long-term growth plan and product roadmap for PatientPoint while also spearheading the company’s mergers and acquisitions efforts.
“I’ve known Traver a long time and I’m thrilled to have him on board,” says Collette. “His unique and deep understanding of all our constituents—patients, providers and sponsors—will be instrumental in helping us quickly execute a visionary roadmap.”
Hutchins comes to PatientPoint with a long history of successful entrepreneurship. In 1994, Hutchins founded Remedy Health Media (originally called MediZine), and set into motion many of the practices that have become hallmarks of the industry, such as the grouping of condition-specific consumer health education with targeted sponsor messaging. Like PatientPoint, Hutchins embraced the notion that the best educational programs can definitively move market share and deliver confirmed product lift.
In 2011, Hutchins returned to his startup roots and built an urgent care chain from concept to reality. In just five months, he was able to deliver four centers with a team of 40 healthcare professionals.
Hutchins has also been on his own health journey, having been diagnosed with the blood cancer multiple myeloma in 2008. This experience has strengthened his belief in the power of PatientPoint to positively impact people’s lives. “In so many ways, we are poised to play a greater role in a patient’s pathway to health,” Hutchins says.
Hutchins sees his role as Chief Growth Officer as a direct extension of his experience as both a POC innovator and a patient. “I embody what this company is about,” he says. “I have a unique opportunity and responsibility to use my background and skillset to help find new ways to create value for our partners and enrich the patient experience.”
Hutchins sees great things ahead for PatientPoint. “This company, like me in 2008, is in a transformative moment and is poised for a new era of tremendous growth.”
PatientPoint powers more effective patient-physician engagements across all points of care. With 30 years of unrivaled experience and continual, meaningful innovation, we are trusted consultants to healthcare providers and sponsoring brands. Using superior analytics and insights, we craft customized programs that drive better engagements. From primary care to complex specialties, from practices to hospitals, PatientPoint provides a cohesive, end-to-end communication platform that enriches the entire care experience and delivers proven results. Learn more at www.patientpoint.com.