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PatientPoint, V Foundation for Cancer Research Team Up to Inspire Waiting Rooms Nationwide

V Foundation Logo

Waiting room content urges patients, caregivers to “Don’t Give Up . . . Don’t Ever Give Up!,”® watch ESPYS July 18 on ABC

CINCINNATI and CARY, NC – PatientPoint® and the V Foundation for Cancer Research® today announced a content partnership that brings legendary basketball coach and ESPN commentator Jim Valvano’s rallying cry of “Don’t Give Up . . . Don’t Ever Give Up!”® to cancer patients and caregivers at the pivotal point of care. The inspirational content, now featured on PatientPoint digital waiting room screens slated to reach more than 18 million patients in more than 500 oncology practices by the end of the year, aims to raise awareness of the V Foundation and its mission to achieve Victory Over Cancer® by funding critical cancer research. Content also encourages waiting patients and caregivers to tune into signature, nationally televised V Foundation fundraising events including the ESPY awards (July 18 on ABC) and the Jimmy V Classic (December 2 and December 4 on ESPN).

The V Foundation for Cancer Research was founded by ESPN and legendary North Carolina State University basketball coach Jim Valvano in 1993 with one goal in mind: to achieve Victory Over Cancer®. In March 1993, Valvano announced the creation of the the V Foundation amid his own cancer battle during his motivational acceptance speech of the Arthur Ashe Courage and Humanitarian Award at the first ESPYS. During the speech, Valvano announced that the organization’s motto would be “Don’t Give Up . . . Don’t Ever Give Up!”® in the fight against cancer. In its 25 years, the V Foundation has awarded over $200 million in cancer research grants nationwide and has grown to become one of the premier supporters of cutting-edge cancer research.

As part of the PatientPoint digital oncology waiting room screens program, the PatientPoint & V Foundation content will complement other inspirational messages, award-winning education and personalized messages from individual offices designed to empower patients while they wait.

“We are so pleased to enter this partnership with PatientPoint and to have the opportunity to engage with patients across the country,” said V Foundation Chief Revenue Officer Norm Bowling. “The V Foundation funds researchers who are changing the lives of cancer patients. We share a mutual goal— to put an end to cancer. Collaborations like this raise awareness and support for the best and brightest researchers, making that goal more and more attainable.”

Digital waiting room screens are one component of the the PatientPoint patient engagement platform, which leverages waiting rooms in addition to other critical point-of-care touchpoints such as exam rooms and the back office to improve the patient experience and drive clinical outcomes. The collaboration with the V Foundation directly supports the PatientPoint mantra of making every doctor-patient engagement better.

“We’re honored and priviledged to share the immortal words of Jim Valvano and the inspirational mission of the V Foundation for Cancer Research with thousands of cancer patients across the country during the moments that matter most in their care journey,” said PatientPoint Founder and CEO Mike Collette. “By sharing the V Foundation’s message in the waiting room, we hope to inspire patients to talk with their providers and loved ones about participating in and supporting cancer research—ultimately helping the V Foundation accomplish its mission of achieving victory over cancer.”

This announcement follows a series of new PatientPoint partnerships and collaborations developed this year, including work with the American Lung Association and National Breast Cancer Foundation.

About PatientPoint

PatientPoint® is a patient engagement solutions company passionately committed to making every doctor-patient engagement better. By harnessing the power of technology, our omnichannel platform more effectively educates and empowers patients, caregivers and staff to deliver improved health outcomes and an enhanced patient experience. For 30 years, hospitals, health systems, physician offices and sponsoring brands have trusted PatientPoint and its more than 450 team members to provide a uniquely integrated experience across care settings. By the end of 2018, PatientPoint programs are on track to impact patient-physician discussions in more than 51,000 physician offices and 1,000 hospitals nationwide. Learn more at

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. Since 1993, the Foundation has funded more than $200 million in cancer research grants nationwide. The V Foundation awards 100 percent of direct donations to cancer research and programs. The V Foundation’s endowment covers administrative expenses. The Foundation awards peer-reviewed grants through a competitive awards process strictly supervised by a Scientific Advisory Committee. For more information on the V Foundation or to make a donation, please visit

Andrea Slesinski
Corporate Communications Manager
[email protected]
Office: (513) 792-6147
Mobile: (513) 313-7722