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Time is on Your Side to Increase Patient Engagement

It’s no mystery that healthcare is undergoing a seismic shift. With reimbursement now tied to value and quality of care, patient experience is a critical factor to providers’ success. As a result, providers, hospitals and health systems are increasingly implementing health information technology solutions like patient portals to help drive quality, satisfaction and retention. Even…

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PatientPoint Partners with The Veteran Group to Salute Veterans, Offer Vital Patient Education

PatientPoint is partnering with The Veteran Group to offer award-winning point-of-care education to Veterans Affairs (VA) and other federal healthcare provider facilities. The Veteran Group is a VA-certified, Service Disabled Veteran Owned Small Business that provides information technology and business management consulting and solutions to the VA and other federal healthcare partners.

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Without POC, You’re Missing the Point (of Script)

“What’s the ultimate call to action?” This question was raised in a recent meeting, and I thought it a good one to discuss since we’re in the midst of planning season. Many would say the answer depends on the brand’s end goal. For pharma marketers, however, I say the ultimate action that brands need to…

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Meet Our Team: Phil Ritchey

Phil Ritchey is a healthcare strategy aficionado. As senior vice president of health system innovation and strategy, he’s passionate about helping health systems augment their patient education and engagement strategies with proven PatientPoint point-of-care solutions. “As healthcare moves to a value-based model, health systems must work harder to prove their worth to patients and payers,”…

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The Gold Standard in Patient Education

Atrial fibrillation and stroke education video

At the end of the day, each one of us is a patient. So when it comes to crafting patient education, we are all our own target audience. This fact makes my team of writers, editors, designers, artists and digital developers tick: We can all reach inside of our own experiences and strive to create…

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Check the Pulse of Your Heart Health Marketing

Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, over half…

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Meet Our Team: Scott McLauchlan

Scott McLauchlan, senior vice president of client solutions, is a connector. From focusing on medical device sales to digital health media partnerships, Scott has spent more than 22 years connecting doctors and brands with products and solutions with a common aim: helping patients. Scott’s most recent focus in healthcare was at Everyday Health, a digital…

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