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Impacting the Opioid Epidemic at the Point of Care

A middle-aged female physician pauses to look at a PatientPoint Access screen in a corridor in a physician office.

I know the pain of losing a loved one to opioid addiction. My family continues to grieve the loss of an incredible young man who, after an awful car accident, began a decade-long battle against addiction to his prescribed painkillers. Three years ago, he lost that battle. Countless other families have experienced similar losses due…

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Seeing the Care Journey Through the Patient’s Eyes

Seeing the Care Journey Through the Patient's Eyes

At PatientPoint, we’re always looking for ways to take our approach to messaging patients to the next level. Having heard professional patient advocate Dr. Grace Cordovano speak at several conferences, I knew she could give us valuable insights from inside the care experience. Grace is an award-winning, board-certified patient advocate (BCPA) who specializes in fostering…

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How Point of Care Complements Other Healthcare Marketing Tactics

How POC Complements Other Healthcare Marketing Tactics

I recently sat down with Charlie Greenberg, a respected healthcare industry veteran and an expert in point-of-care (POC) marketing, to discuss current trends in healthcare marketing. It’s a topic Charlie knows well, having worked for more than 30 years in the industry with giants like Saatchi & Saatchi, Wyeth, and Merck. Charlie currently serves as…

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The Inside Story on #LiveHealthyOutside

A mature woman and man dressed in exercise gear descend stairs in a wooded area on a fall walk.

Think about the last time you spent time outside (walking to and from the car doesn’t count!). Now think about how you felt afterward. I’m guessing you felt better and it’s no coincidence: Research has linked spending time outside to a wide variety of health benefits. For example, did you know that moderate exposure to…

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