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Unlock Your Patient Engagement Potential

At their core, health systems, hospitals and practices must provide high-quality, profitable care experiences. As patients become more active participants in their care, many providers are taking a closer look at their engagement strategies to keep patients satisfied—and most importantly, healthy. While you may think a fully connected, customizable patient experience is something of the…

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In [Insert Company Here] We Trust?

This post originally appeared in MM&M. When did trust become an optional value for so many companies? Across nearly every industry, I read reports of highly publicized companies taking advantage of their customers’ trust in them. The latest news on the Facebook data breach is particularly disappointing. As one of the 2 billion people who…

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Trust, Transparency and Point of Care

As Point of Care (POC) becomes a mainstream channel for brands to reach the right patients and physicians and impact prescribing behavior, trust of the medium and transparency around results are paramount. As the pioneer of the space, we are fierce proponents of the POC channel. And in light of recent scrutiny around tactics some…

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PatientPoint & Reflect: Partnering to Improve Patient Engagement

Over the last 12 months, our point-of-care network has grown exponentially. As the network grew, we realized that we needed to upgrade the technology behind it and in July 2017, we partnered with Reflect, the leading provider of digital signage solutions in North America, to power our digital networks. Reflect powers over 375,000 digital screens…

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How to Succeed in POC

It’s an exciting time to be in the space I’ve come to know and love: point of care (POC)!  According to a recent ZS whitepaper, POC marketing will account for approximately 15% of pharma’s DTC spend by 2020. This year alone, 35% of pharma brand marketers expect to increase their POC marketing spend. As more…

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