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HIMSS19 Preview: Triple Aim Takes Center Stage

HIMSS19 Global Conference and Exhibition February 11-15 Orlando

It’s almost here: HIMSS19, the mother of all health IT conferences. Conference organizers have billed this year’s mega-show in Orlando to be the place where “champions of health unite.” As our own PatientPoint champions of health prepare for the event, we see the Triple Aim of improving quality, decreasing costs and improving patient satisfaction dominating…

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6 Steps for Fearless & Valuable Healthcare Innovation

Innovation

Every year, tens of thousands descend on San Francisco in early January for the JP Morgan Healthcare Conference. Rooms are packed, copious notes taken, and important discussions are had about the future of the industry. To me, JPM19 came down to this: While hospitals and health systems have developed the core tenets of their care…

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3 Predictions for Healthcare in 2019

Healthcare Trends

When you stop to think about it, the healthcare happenings of 2018 had some of the main elements of a great superhero movie. There was conflict—think healthcare professionals and the increasing EHR burden. There was disruption—Amazon, Apple, telehealth and the rapid emergence of digital therapeutics. And, of course, there were the heroes—patients. (Not to mention…

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95% of Physicians Benefit from Patient Engagement Technology. Do You?

Doctor and patient with tablet

Take a look around your exam room. How old are the health information posters hanging on the walls? Do your anatomical models even have all the pieces? Outdated information and old equipment could make you seem behind the times—which, in turn, could impact your ability to engage your patients. Recently, PatientPoint® partnered with the Digital…

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How Do Physicians Really Feel About Technology? Survey Says…

Physician with Tech

Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable? How do patients feel? You might be surprised… Obviously, physicians’ opinions play a critical role…

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Survey Says: 95% of Physicians Leveraging Patient Engagement Tech

Doctors and technology

In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement technology—how they’re using it, what they expect to see in the future and the benefits they hope to gain from it. Nearly all (95%) of our respondents reported using some form of technology, and top…

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The Need for a Common Currency in POC

Physician and Patient Exam Room

You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to Medical Marketing & Media Healthcare Marketers 2017 Trend Report, 36% of pharma brand marketers expect…

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