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3 Ways OTC Brands Can Help Patients During Cold & Flu Season

Woman with Cold and Flu

It’s beginning to look a lot like cold and flu season—and if this year is anything like last year, we’d better get ready. A whopping 22.7 million Americans visited a healthcare provider for cold and flu last year and spent more than $8 billion on OTC drugs. While hundreds of OTC medications stand ready to…

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95% of Physicians Benefit from Patient Engagement Technology. Do You?

Doctor and patient with tablet

Take a look around your exam room. How old are the health information posters hanging on the walls? Do your anatomical models even have all the pieces? Outdated information and old equipment could make you seem behind the times—which, in turn, could impact your ability to engage your patients. Recently, PatientPoint® partnered with the Digital…

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How Do Physicians Really Feel About Technology? Survey Says…

Physician with Tech

Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable? How do patients feel? You might be surprised… Obviously, physicians’ opinions play a critical role…

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Survey Says: 95% of Physicians Leveraging Patient Engagement Tech

Doctors and technology

In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement technology—how they’re using it, what they expect to see in the future and the benefits they hope to gain from it. Nearly all (95%) of our respondents reported using some form of technology, and top…

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The Need for a Common Currency in POC

Physician and Patient Exam Room

You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to Medical Marketing & Media Healthcare Marketers 2017 Trend Report, 36% of pharma brand marketers expect…

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