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Perspectives That Are on Point

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Healthcare Trends

3 Predictions for Healthcare in 2019

January 14, 2019

When you stop to think about it, the healthcare happenings of 2018 had some of the main elements of a great superhero movie. There was conflict—think healthcare professionals and the increasing EHR burden. There was disruption—Amazon, Apple, telehealth and the…

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Woman with Cold and Flu

3 Ways OTC Brands Can Help Patients During Cold and Flu Season

December 4, 2018

It’s beginning to look a lot like cold and flu season—and if this year is anything like last year, we’d better get ready. A whopping 22.7 million Americans visited a healthcare provider for cold and flu last year and spent…

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Physician with Tech

How Do Physicians Really Feel About Technology? Survey Says…

November 2, 2018

Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable?…

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Doctors and technology

Survey Says: 95% of Physicians Leveraging Patient Engagement Tech

October 4, 2018

In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement technology—how they’re using it, what they expect to see in the future and the benefits they hope to gain from…

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Physician and Patient Exam Room

The Need for a Common Currency in POC

September 27, 2018

You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to…

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PatientPoint Trust icon

POC Accountability Does Exist – Right Here

September 6, 2018

Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot topic in the media; some are even calling POC one of the most misunderstood media spaces. I understand why, given…

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Traver Hutchins

Why This Patient Believes in Point of Care

August 14, 2018

I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to drive outcomes. However, it wasn’t until I became a patient myself in 2008 that I had the opportunity to truly…

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Edelman Trust Barometer

Trending Now: The Need to Put Patients First

July 31, 2018

Pharma brands can build and restore trust by putting the focus on the patient first, offering information and resources that help patients better understand their own condition, more effectively talk to their doctor and more easily find and follow the right treatments.

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Imerman Angels Logo

Guest Post: How This Non-Profit Extends Its Message with Point of Care

July 9, 2018

Anyone who has faced cancer knows that the dashboard of your life changes instantly upon diagnosis. Feelings of sadness, anger, fear and confusion flood both patients and caregivers—leaving them overwhelmed and many times at a loss for where to turn.…

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Keep Point of Care in Front of Your Upfronts

May 31, 2018

PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it…

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