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Perspectives That Are on Point

For Sponsors

Without POC, You’re Missing the Point (of Script)

October 11, 2017

“What’s the ultimate call to action?” This question was raised in a recent meeting, and I thought it a good one to discuss since we’re in the midst of planning season. Many would say the answer depends on the brand’s…

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Check the Pulse of Your Heart Health Marketing

August 31, 2017

Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes,…

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Meet Our Team: Scott McLauchlan

August 17, 2017

Scott McLauchlan, senior vice president of client solutions, is a connector. From focusing on medical device sales to digital health media partnerships, Scott has spent more than 22 years connecting doctors and brands with products and solutions with a common…

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Meet Our Team: Eric Talbot

August 8, 2017

Eric Talbot, senior vice president of client solutions, sees data as healthcare’s new North Star. And it’s only just begun to guide marketers to strategic solutions. “While we’ve been collecting data for some time in healthcare, we are just beginning…

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Meet Our Team: Keith Mangas

July 27, 2017

For Keith Mangas, senior vice president, client solutions, joining PatientPoint is like coming home, as he’s returning for a second act at the company after seven years away. While this may not seem like long, to Keith it feels like…

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Meet Our Team: Elissa Guerra

July 10, 2017

Healthcare isn’t just a career, it’s a passion for Elissa Guerra, senior vice president, client solutions. And she’s on a continued quest to make healthcare better. Elissa knows what makes her clients tick. She comes to PatientPoint steeped in all…

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The Right Time and Right Place for Print

July 3, 2017

By Linda Ruschau, Chief Client Officer As patient centricity continues to become the industry priority, the need to get the right information to the right patients at the right time in the right format is more important than ever—especially for…

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The Right Moment to Take Your Brand to the Man

June 12, 2017

In light of the upcoming Men’s Health Month in June, I thought it relevant to talk about one of the biggest challenges pharma marketers have come to PatientPoint for help with: how to engage men and get them talking about…

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Meet Our Team: Rex Daisey

May 31, 2017

Rex Daisey lives and breathes data. As Vice President of Analytics & Insights, Rex is passionate about using data to solve problems. He knows a robust point-of-care program means nothing without meaningful ROI that can be measured and guaranteed. But…

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Meet Our Team: Traver Hutchins

May 25, 2017

As one of the trailblazers of the point-of-care industry, Traver Hutchins brings proven leadership and unparalleled experience to his role as Chief Growth Officer. In this position, Traver works with CEO Mike Collette and the senior leadership team to develop…

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