Perspectives That Are on Point
For Sponsors
What’s the best pharma ad you see running on TV right now? I bet you could sing the jingle, but do you remember the specific brand? I’m the odd one that uses my DVR to skip TO the commercials—but you…
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The point-of-care (POC) industry has experienced exponential growth over the past few years, averaging 15% to 20% annually. Programs that were once an afterthought for brands are now central to their strategies and budget. With this growth comes the need…
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We came, we saw, we HIMSS-ed. After five days, thousands of steps and a LOT of coffee, we’re back from HIMSS, the world’s largest healthcare IT conference. This year’s show in Orlando attracted more than 43,000 attendees! HIMSS is a…
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When you stop to think about it, the healthcare happenings of 2018 had some of the main elements of a great superhero movie. There was conflict—think healthcare professionals and the increasing EHR burden. There was disruption—Amazon, Apple, telehealth and the…
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It’s beginning to look a lot like cold and flu season—and if this year is anything like last year, we’d better get ready. A whopping 22.7 million Americans visited a healthcare provider for cold and flu last year and spent…
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Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable?…
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In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement technology—how they’re using it, what they expect to see in the future and the benefits they hope to gain from…
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You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to…
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Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot topic in the media; some are even calling POC one of the most misunderstood media spaces. I understand why, given…
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I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to drive outcomes. However, it wasn’t until I became a patient myself in 2008 that I had the opportunity to truly…
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