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Perspectives That Are on Point

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Doctors and technology

Survey Says: 95% of Physicians Leveraging Patient Engagement Tech

October 4, 2018

In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement technology—how they’re using it, what they expect to see in the future and the benefits they hope to gain from…

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Physician and Patient Exam Room

The Need for a Common Currency in POC

September 27, 2018

You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to…

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PatientPoint Trust icon

POC Accountability Does Exist – Right Here

September 6, 2018

Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot topic in the media; some are even calling POC one of the most misunderstood media spaces. I understand why, given…

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Traver Hutchins

Why This Patient Believes in Point of Care

August 14, 2018

I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to drive outcomes. However, it wasn’t until I became a patient myself in 2008 that I had the opportunity to truly…

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Edelman Trust Barometer

Trending Now: The Need to Put Patients First

July 31, 2018

Pharma brands can build and restore trust by putting the focus on the patient first, offering information and resources that help patients better understand their own condition, more effectively talk to their doctor and more easily find and follow the right treatments.

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Imerman Angels Logo

Guest Post: How This Non-Profit Extends Its Message with Point of Care

July 9, 2018

Anyone who has faced cancer knows that the dashboard of your life changes instantly upon diagnosis. Feelings of sadness, anger, fear and confusion flood both patients and caregivers—leaving them overwhelmed and many times at a loss for where to turn.…

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Sakdalan

Keep Point of Care in Front of Your Upfronts

May 31, 2018

PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it…

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The Power of Point of Care

April 30, 2018

Quick question: You saw a new brand of lotion on TV last night that caught your eye in this dry skin season. Can you recall that brand now, or are you more likely to remember it when you’re standing in…

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In [Insert Company Here] We Trust?

April 3, 2018

This post originally appeared in MM&M. When did trust become an optional value for so many companies? Across nearly every industry, I read reports of highly publicized companies taking advantage of their customers’ trust in them. The latest news on…

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Trust, Transparency and Point of Care

March 26, 2018

As Point of Care (POC) becomes a mainstream channel for brands to reach the right patients and physicians and impact prescribing behavior, trust of the medium and transparency around results are paramount. As the pioneer of the space, we are…

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