Perspectives That Are on Point
For Sponsors
It’s beginning to look a lot like cold and flu season—and if this year is anything like last year, we’d better get ready. A whopping 22.7 million Americans visited a healthcare provider for cold and flu last year and spent…
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Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable?…
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In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement technology—how they’re using it, what they expect to see in the future and the benefits they hope to gain from…
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You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other pharma brands and agencies, there’s a good chance you’re looking to include point-of-care (POC) tactics in your plans: According to…
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Confused about point-of-care (POC) validation measures? I’m not surprised. The transparency and accountability of the POC channel remains a hot topic in the media; some are even calling POC one of the most misunderstood media spaces. I understand why, given…
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I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to drive outcomes. However, it wasn’t until I became a patient myself in 2008 that I had the opportunity to truly…
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Pharma brands can build and restore trust by putting the focus on the patient first, offering information and resources that help patients better understand their own condition, more effectively talk to their doctor and more easily find and follow the right treatments.
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Anyone who has faced cancer knows that the dashboard of your life changes instantly upon diagnosis. Feelings of sadness, anger, fear and confusion flood both patients and caregivers—leaving them overwhelmed and many times at a loss for where to turn.…
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PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it…
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Quick question: You saw a new brand of lotion on TV last night that caught your eye in this dry skin season. Can you recall that brand now, or are you more likely to remember it when you’re standing in…
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