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Perspectives That Are on Point

For Sponsors

How POC Complements Other Healthcare Marketing Tactics

How Point of Care Complements Other Healthcare Marketing Tactics

July 29, 2019

I recently sat down with Charlie Greenberg, a respected healthcare industry veteran and an expert in point-of-care (POC) marketing, to discuss current trends in healthcare marketing. It’s a topic Charlie knows well, having worked for more than 30 years in…

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A mature woman and man dressed in exercise gear descend stairs in a wooded area on a fall walk.

The Inside Story on #LiveHealthyOutside

July 11, 2019

Think about the last time you spent time outside (walking to and from the car doesn’t count!). Now think about how you felt afterward. I’m guessing you felt better and it’s no coincidence: Research has linked spending time outside to…

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A screenshot the 2019 MM&M #ConvinceMetoVax comptition staff pick, the "Why Vaccinate" waiting room segment from PatientPoint.

Behind the Content: #ConvinceMeToVax

June 18, 2019

We recently put our passion for content and competitive spirit to the test when we entered Medical Media & Marketing’s (MM&M) first-ever #ConvinceMetoVax creative competition. Launched during World Immunization Week, the contest challenged creators to design a new piece of…

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Two senior African American men sit on a park bench on the waterfont laughing and talking.

Man Up for Men’s Health

June 14, 2019

Picture a group of men hanging out. Now think about their conversation. While sports, family and work are all likely topics, there’s one subject that probably won’t come up: health. Men are notoriously stubborn when it comes to talking about…

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A hand holds up a lightbulb with moving gears coming out of it to imply innovation.

3 Changes in Healthcare Driving Point-of-Care Impact

June 4, 2019

There’s an old saying that “the only constant is change.” While it was coined by ancient Greek philosophers, the phrase holds true for nearly every industry today and certainly for healthcare. With all the changes in healthcare—driven by factors like…

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What Are Patients Doing While They Wait?

May 21, 2019

If you had to guess what most patients do while they’re waiting to see their healthcare provider, what would you say? Are they…Watching a screen in the waiting room? Interacting with a touchscreen in the exam room? Scrolling social media…

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A woman thinking while looking at her computer screen

How Rx, OTC and CPG Brands Can Play it Safe in the Digital Era

May 1, 2019

The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command the majority of digital ad spend, and Amazon is increasingly making gains. While compelling targeting and efficiency benefits have led…

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A woman watching TV on the left and a doctor talking to a patient on the right in a doctor's office.

TV and POC: The Perfect Pairing

April 18, 2019

What’s the best pharma ad you see running on TV right now? I bet you could sing the jingle, but do you remember the specific brand? I’m the odd one that uses my DVR to skip TO the commercials—but you…

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laptop computer displaying a circle graph

4 Keys to POC Measurement

March 19, 2019

The point-of-care (POC) industry has experienced exponential growth over the past few years, averaging 15% to 20% annually. Programs that were once an afterthought for brands are now central to their strategies and budget. With this growth comes the need…

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The PatientPoint team gathers in front of their booth at the Health Information Management Systems Society conference Febuary 2019 in Orlando.

3 Takeaways from HIMSS19

February 25, 2019

We came, we saw, we HIMSS-ed. After five days, thousands of steps and a LOT of coffee, we’re back from HIMSS, the world’s largest healthcare IT conference. This year’s show in Orlando attracted more than 43,000 attendees! HIMSS is a…

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