Perspectives That Are on Point
For Sponsors
I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to drive outcomes. However, it wasn’t until I became a patient myself in 2008 that I had the opportunity to truly…
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Pharma brands can build and restore trust by putting the focus on the patient first, offering information and resources that help patients better understand their own condition, more effectively talk to their doctor and more easily find and follow the right treatments.
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Anyone who has faced cancer knows that the dashboard of your life changes instantly upon diagnosis. Feelings of sadness, anger, fear and confusion flood both patients and caregivers—leaving them overwhelmed and many times at a loss for where to turn.…
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PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at this year’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it…
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Quick question: You saw a new brand of lotion on TV last night that caught your eye in this dry skin season. Can you recall that brand now, or are you more likely to remember it when you’re standing in…
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This post originally appeared in MM&M. When did trust become an optional value for so many companies? Across nearly every industry, I read reports of highly publicized companies taking advantage of their customers’ trust in them. The latest news on…
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As Point of Care (POC) becomes a mainstream channel for brands to reach the right patients and physicians and impact prescribing behavior, trust of the medium and transparency around results are paramount. As the pioneer of the space, we are…
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Over the last 12 months, our point-of-care network has grown exponentially. As the network grew, we realized that we needed to upgrade the technology behind it and in July 2017, we partnered with Reflect, the leading provider of digital signage…
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It’s an exciting time to be in the space I’ve come to know and love: point of care (POC)! According to a recent ZS whitepaper, POC marketing will account for approximately 15% of pharma’s DTC spend by 2020. This year…
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For Sy Weiss, having easy-to-understand and actionable information on his condition—coupled with a doctor he could trust—made all the difference in his satisfaction and quality of care.
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