Perspectives That Are on Point
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I recently sat down with Charlie Greenberg, a respected healthcare industry veteran and an expert in point-of-care (POC) marketing, to discuss current trends in healthcare marketing. It’s a topic Charlie knows well, having worked for more than 30 years in…
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Think about the last time you spent time outside (walking to and from the car doesn’t count!). Now think about how you felt afterward. I’m guessing you felt better and it’s no coincidence: Research has linked spending time outside to…
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We recently put our passion for content and competitive spirit to the test when we entered Medical Media & Marketing’s (MM&M) first-ever #ConvinceMetoVax creative competition. Launched during World Immunization Week, the contest challenged creators to design a new piece of…
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Picture a group of men hanging out. Now think about their conversation. While sports, family and work are all likely topics, there’s one subject that probably won’t come up: health. Men are notoriously stubborn when it comes to talking about…
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There’s an old saying that “the only constant is change.” While it was coined by ancient Greek philosophers, the phrase holds true for nearly every industry today and certainly for healthcare. With all the changes in healthcare—driven by factors like…
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If you had to guess what most patients do while they’re waiting to see their healthcare provider, what would you say? Are they…Watching a screen in the waiting room? Interacting with a touchscreen in the exam room? Scrolling social media…
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The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command the majority of digital ad spend, and Amazon is increasingly making gains. While compelling targeting and efficiency benefits have led…
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What’s the best pharma ad you see running on TV right now? I bet you could sing the jingle, but do you remember the specific brand? I’m the odd one that uses my DVR to skip TO the commercials—but you…
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The point-of-care (POC) industry has experienced exponential growth over the past few years, averaging 15% to 20% annually. Programs that were once an afterthought for brands are now central to their strategies and budget. With this growth comes the need…
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We came, we saw, we HIMSS-ed. After five days, thousands of steps and a LOT of coffee, we’re back from HIMSS, the world’s largest healthcare IT conference. This year’s show in Orlando attracted more than 43,000 attendees! HIMSS is a…
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