WHY POINT OF CARE?

Deliver your targeted
message at the moment
of greatest impact.

POC=HEALTHCARE POS

Point of care is the point of sale for healthcare. Impact the critical time and place when Rx decisions are made.

TARGETED

Today’s specialized therapies require targeted marketing to reach indicated patient populations.

ACCESS

As today’s healthcare providers restrict access to sales, POC marketing reaches low and no-see HCPs.

MEASURABLE

Count scripts, not only impressions. Measure the impact of incremental Rx generated by each physician.

AMPLIFY

Enhance returns from traditional marketing by amplifying your message at the POC—the last critical stretch where decisions are made.

PROVEN

With superior impact on incremental script lift and ROI, POC has a long track record of success.

The Point of Care Communication Council

We advocate for the effective use of the point-of-care channel
to advance health and healthcare outcomes.


  Learn More
http://patientpoint.com/sponsors/poc.aspx