Actionable waiting room content encourages men to ask their doctor about monthly self exams
CINCINNATI – Patient engagement leader PatientPoint® and the Testicular Cancer Society today announced a partnership that will bring trusted testicular cancer education to thousands of patients and caregivers in physician offices nationwide. Through their partnership, PatientPoint and the Testicular Cancer Society will share engaging digital content encouraging men to ask their doctor about monthly testicular self exams in more than 4,500 primary care waiting rooms nationwide.
Every hour a man is diagnosed with testicular cancer in the U.S., resulting in more than 9,000 new cases annually. While testicular cancer is the most common form of cancer in men ages 15-35, it is highly treatable if caught early—underscoring the importance of regular self exams. The Testicular Cancer Society—created by survivors for survivors—is designed to provide young men with more information and resources about this highly detectable and treatable cancer.
“As men, it can be tempting for us to put our health on the back burner and to ignore warning signs,” said Testicular Cancer Society founder and testicular cancer survivor Mike Craycraft. “By partnering with PatientPoint, we can reach more men in the highly influential setting of the doctor’s office to remind them about the importance of self exams and give them the gentle nudge they may need to prioritize their health.”
In addition to airing in primary care practices, the PatientPoint-Testicular Cancer Society waiting room content will also appear in approximately 450 OB/Gyn waiting rooms in November for Movember (an annual men’s health awareness month during which men make a 30-day, no-shave pledge), and Testicular Cancer Awareness Month in April.
“This critical educational campaign is not only important for men, but also for the women in their lives,” said PatientPoint Senior Vice President of Content & Creative Kate Merz. “By extending our message beyond primary care and into a women’s health setting, we’re ensuring that wives, girlfriends, mothers, sisters and friends can encourage the men they love to talk about and prioritize monthly self exams.”
PatientPoint® is a patient engagement solutions company passionately committed to making every doctor-patient engagement better™. By harnessing the power of technology, our omnichannel platform more effectively educates and empowers patients, caregivers and staff to deliver improved health outcomes and an enhanced patient experience. For 30 years, hospitals, health systems, physician offices and sponsoring brands have trusted PatientPoint and its more than 450 team members to provide a uniquely integrated experience across care settings. By the end of 2018, PatientPoint programs are on track to impact patient-physician discussions in more than 51,000 physician offices and 1,000 hospitals nationwide.
About the Testicular Cancer Society
The Testicular Cancer Society is a 501(c)(3) non-profit organization to raise awareness for the most common form of cancer in men age 15-35. We are dedicated to increasing awareness and education about the disease and providing support for fighters, survivors and caregivers. For more information or to donate, visit testicularcancersociety.org.
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