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Why This Patient Believes in Point of Care

Traver Hutchins

I’ve built my career around the power of coupling education and targeted brand messaging at the point of care to drive outcomes. However, it wasn’t until I became a patient myself in 2008 that I had the opportunity to truly see things from a patient’s perspective. My own journey with multiple myeloma confirmed my passion for point of care in a couple of critical ways.

Right Information, Right Place, Right Time

When I was diagnosed, there weren’t any interactive wallboards or guides on multiple myeloma in the office. Other than my discussion with my oncologist, I was on my own. I scoured the internet and was a bit fazed by the sheer volume of and vast differences in the information I encountered. Around the same time, I was fortunate to receive guidance from the Multiple Myeloma Research Foundation. I couldn’t help noticing how much more confident I felt reviewing information from an organization I knew I could trust versus what I’d read online. Looking back, I think about how helpful it would have been to have trusted information in the exam room as I processed my diagnosis.

Seeing is Believing

Cancer is complicated. Without the right treatment, it’s going to do what it wants, when it wants, and it will look different in everyone. I found it incredibly difficult to wrap my head around something that was dramatically affecting my body in slow motion, yet I couldn’t see it for myself. However, when my doctor showed me visuals to help explain where the cancer was manifesting and how it would progress without treatment, I started to understand. And it was then that it became clear to me that patients could benefit from a better, curated health experience to really be able to converse with their provider in a meaningful way.

Knowledge is Power

While it’s one thing to receive information, it’s another to feel empowered to do something with it. I wouldn’t be where I am today without the disease education and treatment information I received along the way from trusted sources. Armed with this information, my family and I had educated conversations with my providers and charted the best care plan for me. Being a patient myself, I’m naturally passionate about “patient-centric” point-of-care content that:

  • Meets patients where they are—literally and figuratively
  • Is simple, actionable, and visually compelling
  • Gives patients the confidence to play a leading role in choosing treatment options

I’m incredibly grateful to be healthy and in full remission. While there are obvious downsides to a cancer diagnosis, my journey has been enormously positive. I have the opportunity to lend my perspective as PatientPoint develops content for patients like me and I can be there for newly diagnosed multiple myeloma patients as an Imerman Angels survivor mentor. I can’t think of a better place to be.

I’d love to tell you more about my journey and why it’s made me such an advocate for the point-of-care channel. Send me an email and explore our patient education and point-of-care marketing solutions to make PatientPoint solutions part of your patient engagement strategy.

This post originally appeared in PM360.

Traver Hutchins

About Traver Hutchins

Traver Hutchins is a known leader in the point-of-care industry with a history of demonstrated success building healthcare media and services businesses. As Chief Growth Officer, Traver oversees the development of a long-term growth plan for PatientPoint while also spearheading the company’s mergers and acquisitions efforts.