Point-of-Care Perspectives from PatientPoint

The benefits of healthcare waiting room signage

by PatientPoint

Practices are embracing innovative waiting room solutions that turn passive waiting areas into active support systems for patients navigating diagnoses and treatment journeys. Discover what digital healthcare signage is and what it can do for your practice.    

What is healthcare waiting room signage?   

In 2023, patients waited 12.5 minutes on average in the waiting room.1 Digital signage in your waiting room is designed to use the wait time to inform, educate and empower patients. Engaging patients with relevant information can ease patient anxieties and improve the perception of their wait time.   

Waiting room TVs can serve as a central communication channel for your practice. Platforms that allow you to customize the program to share practice updates, news and policies also help you tailor information to your patient population. The type and variety of content you choose to include in your waiting room depends on the kind of practice you run. For instance, content in the waiting room for oncology patients should primarily focus on fostering patient engagement, hope and well-being, as these patients often have weekly appointments over the course of many months. Dermatology patients experience shorter wait times and less frequent appointments, so it is best practice to offer general education about specific conditions, new procedures and tips to enhance treatment adherence in the waiting room. 

What are the benefits of digital waiting room solutions?

Turn wait time into action   

Waiting room TVs turn the wait time into patient action. Feature relevant, condition-specific information that sparks better doctor-patient conversations in the exam room and beyond. Consider featuring content in your waiting room that will empower patients to better understand their condition, treatment and side effects. This will help patient comprehension and encourage conversations with their doctor for shared decision making.   

Programming should be helpful to your patient population and tailored to their needs. It’s essential to strike a balance between addressing the patients’ awareness of their condition and providing content that helps reduce anxiety and sparks moments of joy and hope. Ultimately, your programming should align with your patient’s unique challenges and preferences as well as your practice’s care goals.  

Improve practice efficiency   

Use your waiting room TV to feature practice initiatives, share preventive screening reminders and promote your patient portal. Share information that most, if not all, of your patients need to know. You can save a lot of time for your team by answering common questions before the appointment begins.  This could include: 

  • Payment policies 
  • Practice hours 
  • New doctor information 
  • 24/7 contact information 
  • Accepted insurances 

Consider including messages with QR codes that allow patients to sign up for events or classes, access support resources or follow you on social media. This will help patients feel in control of their health while saving time for your team and providers.     

Cultivate a relaxing environment   

Waiting room TVs can help cultivate a relaxing environment for anxious patients. Information and education can reduce anxiety by helping patients know what to expect, but it’s important to balance information with entertaining messages. Share content that gives patients something to smile about, like inspirational quotes, heartwarming video clips, beautiful imagery and relaxing music. There are many ways to use waiting room TVs to create a more calming environment and increase patient satisfaction.    

Moving forward: Implementing digital signage at your practice 

Studies have shown that incorporating digital healthcare signage in your practice will drive measurable patient action. Practices that use PatientPoint devices experience an average 3% increase in billable claims per health service2.  Individual practices saw a 45% increase in mammograms and a 15% increase in patient portal signups3. By embracing technology, healthcare providers can transform the waiting room experience into a valuable extension of their patient engagement strategy.

If you’re interested in creating a functional, informative and supportive waiting room that contributes positively to the overall patient journey, learn more about our waiting room solution 

12022-2023 Nationwide Web Surveys of 6,942 respondents who visited physician offices installed with the PatientPoint Custom Guide, Exam Room Print, Waiting Room, & Exam Room Digital Screens Programs. Data as of 9/30/2023. 2Results of matched pair analysis using longitudinal patient medical claims. Health services measured: colon cancer screening, breast cancer screening, STI screening, tobacco cessation counseling, flu vaccination. Statistically significant @95%, p-value <0.05. 3PatientPoint programs were part of Amherst Medical Associates patient engagement strategy.

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