Effective: January 2022

Privacy Policy Scope

Welcome!  An overview of this Patient Point Privacy Policy is provided below.  To see the full text, click on the links.  This Privacy Policy applies to your use of any online services (e.g., website, software, or mobile app) that posts a link to this Privacy Policy, regardless of how you access or use it, and our Mobile Ad Services (defined below).  Click here to view our Terms of Use.

  • Your Choices and Your CA Privacy Rights
    You have certain choices regarding information collection and communications options explained here, including:

    • California residents have certain privacy rights detailed here;
    • Although PatientPoint does not look for or respond to “do not track” signals, you can find information on tracking technologies here  and certain choice options regarding Tracking Technologies here;
    • Your options regarding accessing and changing certain of your Personal Information are available here;
    • Your options regarding promotional communications are explained here;
    • Your options regarding our Mobile Ad Services are available here;
    • Children’s and minors’ privacy rights, and notice to parents of these rights, are explained here.
  • Collection of Information
    • PatientPoint may ask you to provide Personal Information (e.g., name, address, e-mail, phone number, etc.), as well as other information (e.g., gender, interests, etc.), which may be required to access certain content, features, and functionality.  More
    • PatientPoint and third parties may collect information from you automatically as you access the Service (e.g., information about the devices you use to access the Service and your usage activities).  More
    • This may include use of cookies and other technologies to keep track of your interactions with the Service, and to serve you with ads on third-party services, to offer you a more personalized and relevant experience.  More
    • The information PatientPoint receives via the Service may be combined with information PatientPoint receives from third parties and sources outside of the Service.  More
    • PatientPoint’s policies and practices regarding Personal Information collected from children are explained here. More
  • Use of Information
    • The information PatientPoint collects is used for a variety of purposes as detailed in this Privacy Policy.  For example, your information helps PatientPoint provide and improve the Service, communicate with you, serve advertising and offers to you, and operate PatientPoint’s business. More
  • Sharing of Information
    • PatientPoint may share the information PatientPoint receives from or about you via the Service (or give others access to it), including your Personal Information, for a variety of purposes, as detailed in this Privacy Policy.  More.  These include, without limitation:
      • to deliver and improve PatientPoint’s services;
      • for PatientPoint’s (defined below) marketing and other purposes;
      • in connection with corporate transactions (e.g., merger or sale);
      • to display your posts or send your messages (More);
      • in connection with your use of third-party services (More); and
      • in connection with sweepstakes, contests and promotions (More).
    • PatientPoint obtains your consent (e.g., opt-out), however, before knowingly sharing Personal Information with third parties (including our Affiliates) for their own direct marketing purposes.
    • PatientPoint may share your non-Personal Information, aggregate and/or de-identified information about you except as prohibited by applicable law.
  • Questions and How to Contact PatientPoint
    • For more information about PatientPoint’s privacy practices regarding the Service, read the full Privacy Policy.  You can also contact PatientPoint here if you have questions or concerns.

FULL PATIENTPOINT PRIVACY POLICY

Thank you for visiting an online service (e.g., website, tablet or mobile app) that posts a link to this Privacy Policy owned or operated by PatientPoint Network Solutions, LLC (“Company” “PatientPoint” “we” “our” or “us”) (our “Online Services”).  This Privacy Policy will provide you with information as to how PatientPoint collects, uses, and shares information about you in connection with our Online Services and PatientPoint’s mobile ad serving services (“Mobile Ad Services”) (collectively the “Service”), including the choices PatientPoint offers with respect to that information, and applies to your use of any Service, regardless of how you access or use it.  It does not apply to PatientPoint’s data collection activities offline or otherwise outside of the Service (unless otherwise stated below or at the time of collection). For certain Services, there may be additional notices about information practices and choices. Please read those additional privacy disclosures to understand how they apply to you.

Notwithstanding anything to the contrary in this Privacy Policy, if we collect protected health information (“PHI”) via the Services in our capacity as a business associate to a covered entity (e.g., in connection with facilitating a doctor to patient direct communication via our tablet application), then we will treat such PHI as required by applicable law and our agreement with the covered entity.

By visiting or otherwise using any of our Online Services, you agree to the Service’s Terms of Use and consent to PatientPoint’s data collection, use, and disclosure practices, and other activities as described in this Privacy Policy, and any additional privacy statements that may be posted on an applicable part of the Service.  If you do not agree and consent, please discontinue use of the Service, and uninstall Service downloads and applications.  In addition to our Online Services, we operate Mobile Ad Services, which are a mobile ad network where we facilitate the serving of Interest-based Ads (defined below) to apps operated by other publishers (“1st Party Publishers”).  We may use Service providers to assist us in doing so and we rely on the 1st Party Publishers to provide you with appropriate transparency and choice.  For instance, we only serve geo-targeted ads based on your location to you on 1st Party Publishers’ apps. We do so based on their representation that they have consent from you to send you location-aware content and ads.  We offer you with a variety of ways to exercise choice regarding our practices, both on our Online Service and regarding our Mobile Ad Service.  For more information, click here;

1. INFORMATION WE COLLECT.
A. Information about You that You Provide. 
PatientPoint, and/or its Service Providers (defined below), may collect information you provide directly to PatientPoint and/or its Service Providers via the Service.  For example, PatientPoint collects information when you use or register for the Service, subscribe to notifications, post on the Service, participate in promotional activities, or communicate or transact through the Service.  In addition, when you interact with Third-Party Services (defined below), you may be able to provide information to those third parties.  For more information on Third-Party Services’ data collection and practices click here. For more information on Service Provider data collection and practices click here.

Information PatientPoint, its Service Providers and/or Third-Party Services may collect may include: (1) personally identifiable information, which is information that identifies you personally, such as your first and last name, e-mail address, phone number, address, and full payment account number (“Personal Information”); and (2) demographic information, such as your gender, age, zip code, interests, and recent and upcoming purchases (“Demographic Information”).  Except to the extent required by applicable law, Demographic Information is “nonPersonal Information” (i.e., data that is not Personal Information under this Privacy Policy).  In addition, Personal Information, including, without limitation, PatientPoint-Collected PI (defined below), once “Deidentified” (i.e., the removal or modification of the personally identifiable elements, or the extraction non-personally identifiable elements including through anonymization, pseudonymization, and hashing) is also non-Personal Information and may be used and shared without obligation to you, except as prohibited by applicable law.  However, we do not make assurances that De-identified data is not capable of re-identification.  To the extent any non-Personal Information is combined by or on behalf of PatientPoint with Personal Information PatientPoint itself collects directly from you on the Service (“PatientPointCollected PI”), PatientPoint will treat the combined data as PatientPoint-Collected PI under this Privacy Policy.

B.  Information Collected Automatically.   PatientPoint, its Service Providers, and/or Third-Party Services may also automatically collect certain inforamtion about you when you access or use the Service (“Usage Information”).  Usage Information may include IP address, device identifier, browser type, operating system, information about your use of the Service, and data regarding network connected hardware (e.g., computer, tablet or mobile device).  Except to the extent required by applicable law, or to the extent Usage Information is combined by or on behalf of PatientPoint with PatientPoint-Collected PI, PatientPoint does not consider Usage Information (including, without limitation, unique device identifiers) to be Personal Information or PatientPoint-Collected PI.  For more information on Third-Party Services’ data collection and practices click here.   For more information on Service Provider data collection and practices click here. For information on choices some of these third parties may offer you regarding automated data collection click here.

The methods that may be used on the Service to collect Usage Information include:

  • Log Information: Log information is data about your use of the Service, such as IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamps, and related data, and may be stored in log files.
  • Information Collected by Cookies and Other Tracking Technologies:  Cookies, web beacons (also known as “tracking pixels”), embedded scripts, location-identifying technologies, in-app tracking methods and other tracking technologies now and hereafter developed (“Tracking Technologies”) may be used to collect information about interactions with the Service or e-mails, including information about your browsing and purchasing behavior.

Some information about your use of the Service and certain Third-Party Services may be collected using Tracking Technologies across time and services, and used by PatientPoint and third parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Service and certain ThirdParty Services.  See Section 11 regarding certain choices regarding these activities.

PatientPoint is giving you notice of the Tracking Technologies and your choices regarding them explained in Section 11 so that your consent to encountering them is meaningfully informed.

  • Cookies
    A cookie is a small text file that is stored on a user’s device, which may be session ID cookies or tracking cookies. Session cookies make it easier for you to navigate the Service and expire when you close your browser. Tracking cookies remain longer and help in understanding how you use the Service, and enhance your user experience. Cookies may remain on your hard drive for an extended period of time. If you use your browser’s method of blocking or removing cookies, some but not all types of cookies may be deleted and/or blocked and as a result some features and functionalities of the Service may not work.  A Flash cookie (or locally shared object) is a data file which may be placed on a device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your device.  HTML5 cookies can be programmed through HTML5 local storage. Flash cookies and HTML5 cookies are locally stored on your device other than in the browser and browser settings won’t control them.  To identify certain types of local shared objects on your device and adjust your settings, please visit: www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html
  • .  The Service may associate some or all of these types of cookies with your devices.

  • Web Beacons (“Tracking Pixels”)
    Web beacons are small graphic images, also known as “Internet tags” or “clear gifs,” embedded in web pages and e-mail messages. Web beacons may be used, without limitation, to count the number of visitors to the Service, to monitor how users navigate the Service, and to count content views.

  • Embedded Scripts
    An embedded script is programming code designed to collect information about your interactions with the Service. It is temporarily downloaded onto your computer from PatientPoint’s web server, or from a third party with which PatientPoint works, and is active only while you are connected to the Service, and deleted or deactivated thereafter.

  • Locationidentifying Technologies
    GPS (global positioning systems) software, geo-filtering and other location-aware technologies locate (sometimes precisely) you, or make assumptions about your location, for purposes such as verifying your location and delivering or restricting content based on your location.  If you have enabled GPS or use other location-based features on the Service, your device location may be tracked.

  • InApp Tracking Methods
    There are a variety of Tracking Technologies that may be included in mobile applications, and these are not browser-based like cookies and cannot be controlled by browser settings.  Some use device identifier, or other identifiers such as “Ad IDs” to associate app user activity to a particular app and to track user activity across apps and/or devices.

C. Information PatientPoint Collects From Other Sources. PatientPoint may also obtain information about you from other sources, including Service Providers and Third-Party Services, and combine that with PatientPoint-Collected PI.  Notwithstanding anything to the contrary, except to the extent such data combined by or on behalf of PatientPoint with PatientPoint-Collected PI, this Privacy Policy is not intended to limit PatientPoint’s activities regarding such third-party-sourced, or non-Service-sourced, information (including Personal Information), and such data will only be treated as PatientPoint-collected PI to the extend it is combined with PatientPoint-collected PI. PatientPoint is not responsible or liable for the accuracy of the information provided by third parties or for third party policies or practices.

D. Information PatientPoint Collects Through Our Mobile Ad Service.  As part of our Mobile Ad Service, we and our Service Providers may identify your device and device location and collect Usage Information via 1st Party Publisher services through Tracking Technologies, including Location-identifying Technologies and In-App Tracking Methods.  For more information on choices we and third parties offer you regarding those practices, click here.

2. HOW WE USE THE INFORMATION WE OBTAIN.
PatientPoint may use information about you, including PatientPoint-Collected PI and other Personal Information, for any purposes not inconsistent with PatientPoint’s statements under this Privacy Policy, or otherwise made by us in writing at the point of collection, and not prohibited by applicable law, including, without limitation, the following:

  • Allow you to participate in the features we offer on the Service;
  • Facilitate, manage, personalize, and improve your online experience;
  • Process your registration, manage your account and/or upload your User Content (“User Content”). (For more information on how User Content is treated under the Service’s Terms of Use click here. For more on the public nature of User Content, see Section 5);
  • Transact with you, provide services or information you request, respond to your comments, questions and requests, serve you content and/or advertising, and send you notices;
  • PatientPoint’s marketing and other purposes, including the operation of our Mobile Ad Service;
  • Improve the Service and for any other internal business purposes;
  • Tailor our content, advertisements, and offers;
  • Fulfill other purposes disclosed at the time you provide Personal Information or otherwise where we are legally permitted or are required to do so;
  • Determine your location and manage location-aware ad and other content delivery; and
  • Prevent and address fraud, breach of policies or terms, and threats or harm.

3. INFORMATION WE SHARE WITH THIRD PARTIES. 
PatientPoint may share non-Personal Information, and Personal Information that is not deemed PatientPoint-Collected PI hereunder (provided that PatientPoint is aware of no restrictions on PatientPoint’s use, if any), with our parent and its and our subsidiaries and affiliates (“Affiliates”), and unaffiliated third parties for any purpose permitted by applicable law. Without limiting the generality of the foregoing, we and third parties may convert your Personal Information, including PatientPoint-Collected PI, to non-Personal Information, including without limitation through hashing it or substituting a unique identifier for the Personal Information and we and third parties may use and share that data as permitted by applicable law, including to match data attributes to and from other sources. Any such third party activities are subject to their privacy policies and practices.  PatientPoint’s sharing of PatientPoint-Collected PI is, however, subject to the following:

  • Marketing:  Subject to your communications choices explained in Section11.E, and the rights of California residents explained here, we may use your Personal Information to send you marketing communications.  Subject to your right to opt-out as set forth in Section 11.F, PatientPoint may share your PatientPoint-Collected PI with third parties, including our Affiliates, for their own direct marketing purposes, except in connection with Corporate Transactions (defined below).
  • Your Disclosure or Consent:  As more fully described in Section 5 (Information You Disclose Publicly or to Others) and Section 6 (Third-Party Content, Third-Party Services, Social Features, Advertising and Analytics), your activities on the Service may, by their nature, result in the sharing of your PatientPoint-collected Personal Information (as well as your other Personal Information and your non-Personal Information) with third parties and by engaging in these activities you consent to that and further sharing and disclosure to third parties.  Such third party data receipt and collection is subject to the privacy and business practices of that third party, not PatientPoint.

PatientPoint may also share any information about you (including, without limitation, PatientPoint-Collected PI) for any purposes not inconsistent with this Privacy Policy, or our written statements at the point of collection, and otherwise not prohibited by applicable law, including, without limitation:

  • PatientPoint’s agents, vendors, consultants, and other service providers (collectively “Service Providers”) may receive, or be given access to your information, including, without limitation, Personal Information, Demographic Information, and Usage Information, in connection with their work on PatientPoint’s behalf, provided however, PatientPoint does not authorize its Service Providers to use PatientPoint-Collected PI provided by PatientPoint to the Service Providers to send you direct marketing messages other than related to PatientPoint, its Affiliates, or in connection the operation of our Mobile Ad Service, absent your consent.  For more information on choices Service Providers may offer you click here.
  • To comply with the law, law enforcement or other legal process, and in response to a government request; and
  • If PatientPoint believes your actions are inconsistent with PatientPoint’s terms of use, user agreements, applicable terms or policies, or to protect the rights, property, life, health, security and safety of PatientPoint, the Service or its users, or any third party.

In addition, PatientPoint may share your PatientPoint-Collected Personal Information (as well as your other Personal Information and your non-Personal Information), in connection with or during negotiations of any proposed or actual financing of our business, or merger, purchase, sale, joint venture, or any other type of acquisition or business combination of all or any portion of PatientPoint assets, or transfer of all or a portion of PatientPoint’s business to another company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding (“Corporate Transactions”).

4.  SWEEPSTAKES, CONTESTS,  AND PROMOTIONS.
PatientPoint may offer sweepstakes, contests, and other promotions (each, a “Promotion”), including Promotions jointly sponsored or offered by third parties, which may require submitting Personal Information.  If you voluntarily choose to enter a Promotion, your information, including Personal Information, may be disclosed to PatientPoint, co-sponsors, Service Providers, and other third parties, including for administrative purposes and as required by law (e.g., on a winners list). By entering, you are agreeing to the official rules that govern that Promotion, which may include consent to additional or differing data practices from those contained in this Privacy Policy.  Please review those rules carefully.

5. INFORMATION YOU DISCLOSE PUBLICLY OR TO OTHERS. 
The Service may permit you to post or submit User Content including, without limitation, written content, user profiles, audio or visual recordings, computer graphics, pictures, data, or other content, including Personal Information.  If you choose to submit User Content to any public area of the Service, your User Content will be considered “public” and will be accessible by anyone, including PatientPoint.  Notwithstanding anything to the contrary, unless otherwise explicitly agreed by us, Personal Information included in User Content is not subject to PatientPoint’s usage or sharing limitations, or other obligations, regarding PatientPoint-Collected PI or other Personal Information under this Privacy Policy or otherwise, and may be used and shared by PatientPoint and third parties to the fullest extent not prohibited by applicable law.  PatientPoint encourages you to exercise caution when making decisions about what you disclose in such public areas.  For more information on how User Content is treated under the Service’s Terms of Use click here.  California minors should see Section 9 regarding potential removal of certain User Content they have posted on the Service.

Additionally, the Service may offer you the option to send a communication to a friend or other contact. If so, PatientPoint relies on you to only send to people that have given you permission to do so.  The recipient’s Personal Information you provide (e.g., name, e-mail address) will be used to facilitate the communication, but not used by PatientPoint for any other marketing purpose unless PatientPoint obtains consent from that person.  Your contact information and message may be included in the communication.

6. THIRD-PARTY CONTENT,  THIRD-PARTY SERVICES, SOCIAL FEATURES, ADVERTISING AND ANALYTICS. 
The Service may include hyperlinks to, or include on or in connection with, the Service (e.g., apps and plug-ins), websites, locations, platforms, applications or services operated by third parties (“ThirdParty Service(s)”), including the 1st Party Publishers that participate in our Mobile Ad Service. These Third-Party Services may use their own cookies, web beacons, and other Tracking Technology to independently collect information about you and may solicit Personal Information from you.

Certain functionalities on the Service permit interactions that you initiate between the Service and certain Third-Party Services, such as third party social networks (“Social Features”).  Examples of Social Features include: enabling you to send content such as contacts, images and photos between the Service and a Third-Party Service; “liking” or “sharing” PatientPoint’s content; logging in to the Service using your Third-Party Service account (e.g., using Facebook Connect to sign-in to the Service); and to otherwise connect the Service to a Third-Party Service (e.g., to pull or push information to or from the Service).  If you use Social Features, and potentially other Third-Party Services, information you post or provide access to may be publicly displayed on the Service (see Section 5) or by the Third-Party Service that you use. Similarly, if you post information on a third-party service that references the Service (e.g., by using a hashtag associated with PatientPoint in a tweet or status update), your post may be used on or in connection with the Service or otherwise by PatientPoint.  Also, both PatientPoint and the third party may have access to certain information about you and your use of the Service and any Third-Party Service.

PatientPoint may engage and work with Service Providers and other third parties to serve advertisements on the Service and/or on third-party services.  This includes both in the operation of our Online Service and our Mobile Ad Service.  Some of these ads may be tailored to your interest based on your browsing of the Service and elsewhere on the internet, sometimes referred to as “interest-based advertising” and “online behavioral advertising” (collectively, “Interestbased Advertising”), which may include sending you an ad on a third party service after you have left the Service (i.e., “retargeting”).  We also treat location-aware ads that are sent in part due to your device location as Interest-based Advertising, and our Mobile Ad Service employs such geo targeting.  However, we and third parties offer your choices regarding Interest-based Advertising as more fully explained here.

PatientPoint may use Google Analytics, Adobe Analytics or other Service Providers for analytics services. These analytics services may use cookies and other Tracking Technologies to help us analyze Service users and how they use the Service.  Information generated by the these services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these Service Providers on services in the U.S. (or elsewhere) and these Service Providers may use this information for purposes such as evaluating your use of the Service, compiling statistic reports on the Service’s activity, and providing other services relating to Service activity and other Internet usage.

Except to the extent we combine information we receive from Service Providers, Third-Party Services, or other third parties with PatientPoint-Collected PI, in which case PatientPoint will treat the combined information as PatientPoint-Collected PI under this Privacy Policy (see Section 1(c)), data obtained by PatientPoint from a third party, even in association with the Service, is not subject to PatientPoint’s limitations regarding PatientPoint-Collected PI under this Privacy Policy, however such data remains subject to any restrictions imposed on PatientPoint by the third party, if any.  Otherwise, the information collected, stored, and shared by third parties remains subject to their privacy policies and practices, including whether they continue to share information with PatientPoint, the types of information shared, and your choices on what is visible to others on Third-Party Services.

PatientPoint is not responsible for, and makes no representations regarding, the policies or business practices of any third parties, including, without limitation, analytics Service Providers, 1st Party Publishers and Third-Party Services associated with the Service, and encourages you to familiarize yourself with and consult their privacy policies and terms of use.  See Section 11 for more on certain choices offered by some third parties regarding their data collection and use, including regarding Interest-based Advertising and analytics.

DMD Healthcare Communications Network Participation Disclosure

This website is a member of the DMD Healthcare Communications Network (the “HCN”).  HCN is owned and managed by DMD Marketing Corp (“DMD”) and is designed to enable DMD and HCN members to provide medically relevant business communications to authenticated health care professionals.

Your registration at this website includes registration with HCN. As a result, your contact and other professionally relevant information will be disclosed to DMD and each HCN member to provide you medically relevant content as described the HCN privacy policy available at https://HCN.health/privacy-policy/

. The HCN privacy policy provides details on how to manage your information, including opting out of participation in the HCN.

To the extent that this site’s privacy policy conflicts with the HCN privacy policy, with respect to the use of this information by HCN, the conflict will be resolved in favor of the HCN policy.

7.  DATA SECURITY AND MONITORING
PatientPoint takes reasonable measures to protect PatientPoint-Collected PI (excluding public USER CONTENT) from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the internet and online digital storage are not completely secure and PatientPoint does not guarantee the security of your information collected through the Service.

To help protect you and others, PatientPoint and its Service Providers may (but make no commitment to) monitor use of the Service, and may collect and use related information including PatientPoint-Collected PI and other Personal Information for all purposes not prohibited by applicable law or inconsistent with this Privacy Policy, including, without limitation, to identify fraudulent activities and transactions; prevent abuse of and investigate and/or seek prosecution for any potential threats to or misuse of the Service; ensure compliance with the Terms of Use and this Privacy Policy; investigate violations of or enforce these agreements; and otherwise to protect the rights and property of PatientPoint, third parties, and other users.  Monitoring may result in the collection, recording, and analysis of online activity or communications through our Service.  If you do not consent to these conditions, you must discontinue your use of the Service.

8. INTERNATIONAL TRANSFER. 
PatientPoint is based in the U.S. and the information PatientPoint and its Service Providers collect is governed by U.S. law.  If you are accessing the Service from outside of the U.S., please be aware that information collected through the Service may be transferred to, processed, stored, and used in the U.S.  Data protection laws in the U.S. may be different from those of your country of residence. Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information, including Personal Information, in the U.S. as set forth in this Privacy Policy.

9. CHILDREN’S PRIVACY. 
The Service is intended for a general audience and not directed to children less than 13 years of age. PatientPoint does not intend to collect personal information as defined by the U.S. Children’s Privacy Protection Act (“COPPA”) (“Children’s Personal Information”) in a manner that is not permitted by COPPA.  If we obtain knowledge that we have collected Children’s Personal Information in a manner not permitted by COPPA, we will remove such data to the extent required by COPPA.

Any California residents under the age of eighteen (18) who have registered to use the Service, and who posted content or information on the Service, can request removal by contacting PatientPoint here, detailing where the content or information is posted and attesting that you posted it.  PatientPoint will then make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third-parties may have republished or archived content by search engines and others that PatientPoint does not control.

10. ACCESSING AND CHANGING INFORMATION. 
PatientPoint may provide web pages or other mechanisms allowing you to delete, correct, or update some of the PatientPoint-Collected PI, and potentially certain other information about you (e.g., profile and account information); or contact us here. PatientPoint will make good faith efforts to make requested changes in PatientPoint’s then-active databases as soon as practicable, but it is not always possible to completely change, remove or delete all of your information or public postings from PatientPoint’s databases (California minors see Section 9) and residual and/or cached data may remain archived thereafter.  Further, we reserve the right to retain data (a) as required by applicable law; and (b) for so long as reasonably necessary to fulfill the purposes for which the data is retained except to the extent prohibited by applicable law.

11.  CHOICES:  TRACKING AND COMMUNICATIONS OPTIONS.

A. Tracking Technologies Generally. Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings.  Browsers offer different functionalities and options so you may need to set them separately.  Also, tools from commercial browsers may not be effective with regard to Flash cookies (also known as locally shared objects), HTML5 cookies, or other Tracking Technologies.  For information on disabling Flash cookies, go to Adobe’s website https://helpx.adobe.com/flash-player/kb/disable-third-party-local-shared.html

.  Please be aware that if you disable or remove these technologies, some parts of the Service may not work and that when you revisit the Service your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations.

Some App-related Tracking Technologies in connection with non-browser usage (e.g., most functionality of a mobile app) can only be disabled by uninstalling the app.  To uninstall an app, follow the instructions from your operating system or handset manufacturer.  Some further information regarding opting-out, disabling, or removing App-related Tracking Technologies is set forth below inSections 11.E and 11.F.

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit.  Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context.  Like many online services, PatientPoint currently does not alter PatientPoint’s practices when PatientPoint receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit https://www.allaboutdnt.com

, but PatientPoint is not responsible for the completeness or accuracy of this third party information.  Some third parties, however, may offer you choices regarding their Tracking Technologies. One way to potentially identify cookies on our web site is to add the free Ghostery plug-in to your browser (www.ghostery.com), which according to Ghostery will display for you traditional, browser-based cookies associated with the web sites (but not mobile apps) you visit and privacy and opt-out policies and options of the parties operating those cookies.  PatientPoint is not responsible for the completeness or accuracy of this tool or third party choice notices or mechanisms.   For specific information on some of the choice options offered by third party analytics and advertising providers, see the next section.

B. Analytics and Advertising Tracking Technologies.   You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout

or downloading the Google Analytics Opt-out Browser Add-on.  You may exercise choices regarding the use of cookies from Adobe Analytics by going to https://www.adobe.com/privacy/opt-out.html

under the section labeled “Tell our customers not to measure your use of their web sites or tailor their online ads for you.”

You may choose whether to receive some Interest-based Advertising by submitting opt-outs.  Some of the advertisers and Service Providers that perform advertising-related services for us and third parties may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising.  To learn more about how you can exercise certain choices regarding Interest-based Advertising, visit https://www.aboutads.info/choices/

, and https://www.aboutads.info/appchoices for information on the DAA’s opt-out program for mobile apps.  Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see https://www.networkadvertising.org/choices/.  Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads.  Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).  Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective.  PatientPoint supports the ad industry’s 2009 Self-regulatory Principles for Online Behavioral Advertising (https://www.iab.net/media/file/ven-principles-07-01-09.pdf

) and expects that ad networks PatientPoint directly engages to serve you Interest-based Advertising, and the 1st party Publishers that participate in our Mobile Ad Service, will do so as well, though PatientPoint cannot guaranty their compliance. PatientPoint is not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

In addition, we may serve ads on third-party services that are targeted to reach people on those services that are also identified on one of more of our data bases (“Matched List Ads”).  This is done by using Tracking Technologies or by matching common factors between our data bases and the data bases of the third-party services.  For instance, we may use such ad services offered by Facebook or Twitter and other Third-Party Services.  We are not responsible for these Third-Party Services, including without limitation their security of the data.  If we use Facebook to serve Matched List Ads on Facebook services, you should be able to hover over the box in the right corner of such a Facebook ad, or go to your account settings, and find out what options Facebook offers you to control such ads.  If we use Twitter Matched List Ads, you should be able to review your ad options in account settings on Twitter.   We are not responsible for such third parties’ failure to comply with your or our opt-out instructions, they may not give us notice of opt-outs to our ads that you give to them, and they may change their options without notice to us or you.

C.  Mobile Apps.  With respect to PatientPoint’s mobile apps (“apps”), you can stop all collection of data generated by use of the app by uninstalling the app.  Also, you may be able to exercise specific privacy choices, such as enabling or disabling certain features (e.g., location-based services, push notifications, accessing calendar/contacts/photos, etc.), by adjusting the permissions in your mobile device and/or the app’s settings. Beware that if GPS precise location services are disabled, other means of establishing or estimating location (e.g., connecting to or proximity to wi-fi, Bluetooth, beacons, or our networks) may persist.  See also the prior section regarding the DAA’s mobile Interest-based Advertising choices.

D. Mobile Ad Service.   You can opt-out of our Interest-based Advertising serving, including our location-targeted ads, via our Mobile Ad Service with regard to a specific mobile device, using the DAA’s mobile Interest-based Advertising choices described above.  However, we also offer you other ways to stop location-targeted ads and other Interest-based Ads we serve via our Mobile Ad Service.  You stop location-targeted ads by turning off location services on each app you use, or on your mobile devices.  Also, if you set your Android or Apple device settings to enable ad targeting restrictions, we will not serve you location-targeted ads and other Interest-based Ads to that device.  In addition, if you visit our medical condition content offerings in response to a location-targeted ad we have served you, we will not subsequently send you ads on other sites or services based on your interest in that content unless you have opted-in to receiving such later Interest-based Ads.  You can later withdraw that consent, and you can opt-out of all of our location-targeted ads and other Interest-based Ads, by contacting us here.  However, you must opt-out separately for each of your devices, and if you later opt-in to Interest-based Ads using one of your devices that will override your prior opt-out on that device.

E. Communications.  You can opt out of receiving certain promotional and/or informational communications (emails or text messaging) from PatientPoint and/or its Service Providers at any time by (i) for promotional or informational e-mails, following the instructions provided in emails to click on the unsubscribe link, or if available by changing your communication preferences by logging onto your account; and (ii) for text messages, following the instructions provided in text messages from PatientPoint’s Service Providers to text the word, “STOP”. Please note that your opt-out is limited to the e-mail address or phone number used and will not affect subsequent subscriptions.  If you opt-out of only certain communications, other subscription communications may continue.  Even if you opt out of receiving promotional communications, PatientPoint may, subject to applicable law, continue to send you non-promotional communications, such as those about your account, transactions, servicing, or PatientPoint’s ongoing business relations.  To prospectively opt-out of our sharing of your Company-Collected PI, including with our Affiliates, for their own direct marketing purposes, contact us here.

F. Opt-Out.  You may opt-out of PatientPoint sharing your PatientPoint-Collected Personal Information with third parties, including our Affiliates, for such third parties’ own direct marketing purposes.  You may exercise that opt-out by contacting PatientPoint here or by sending a letter to PatientPoint at PatientPoint Network Solutions, LLC, 5901 E Galbraith Rd R1000, Cincinnati, OH 45236, Attention: Legal Department.

12. YOUR CALIFORNIA PRIVACY RIGHTS. 
PatientPoint provides California residents with the option to opt-out to sharing of “personal information” as defined by California’s “Shine the Light” law with third parties, including our Affiliates, for such third parties’ own direct marketing purposes.  California residents may exercise that opt-out, and/or request information about PatientPoint’s compliance with the Shine the Light law, by contacting PatientPoint here or by sending a letter to PatientPoint at PatientPoint Network Solutions, LLC, 5901 E Galbraith Rd R1000, Cincinnati, OH 45236, Attention: Legal Department.  Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code.  Please note that PatientPoint is only required to respond to one request per customer each year.

California minors should see “Children’s Privacy” at Section 9 regarding removal of certain content they have posted.

13. CHANGES TO THIS PRIVACY POLICY.
We reserve the right to change this Privacy Policy prospectively effective upon the posting of the revised Privacy Policy and your use of our Service indicates your consent to the privacy policy posted at the time of use.  However, we will not treat your previously collected PatientPoint-Collected PI, to the extent it is not collected under the new privacy policy, in a manner materially different than represented at the time it was collected without your consent. To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable.

14. CONTACT PATIENTPOINT.
If you have any questions about this Privacy Policy, please contact PatientPoint here or at PatientPoint Network Solutions, LLC, 5901 E Galbraith Rd R1000, Cincinnati, OH 45236, Attention: Legal Department.

 

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