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Perspectives That Are on Point

Point-of-Care Perspectives from PatientPoint

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How Rx, OTC and CPG Brands Can Play it Safe in the Digital Era

The last decade has witnessed the astounding growth and scale of Facebook and Google. Together these two power players command...

TV and POC: The Perfect Pairing

What’s the best pharma ad you see running on TV right now? I bet you could sing the jingle, but...

4 Keys to POC Measurement

The point-of-care (POC) industry has experienced exponential growth over the past few years, averaging 15% to 20% annually. Programs that...

3 Takeaways from HIMSS19

We came, we saw, we HIMSS-ed. After five days, thousands of steps and a LOT of coffee, we’re back from...

HIMSS19 Preview: Triple Aim Takes Center Stage

It’s almost here: HIMSS19, the mother of all health IT conferences. Conference organizers have billed this year’s mega-show in Orlando...

6 Steps for Fearless & Valuable Healthcare Innovation

Every year, tens of thousands descend on San Francisco in early January for the JP Morgan Healthcare Conference. Rooms are...

3 Predictions for Healthcare in 2019

When you stop to think about it, the healthcare happenings of 2018 had some of the main elements of a...

3 Ways OTC Brands Can Help Patients During Cold and Flu Season

It’s beginning to look a lot like cold and flu season—and if this year is anything like last year, we’d...

95% of Physicians Benefit from Patient Engagement Technology. Do You?

Take a look around your exam room. How old are the health information posters hanging on the walls? Do your...

How Do Physicians Really Feel About Technology? Survey Says…

Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians...

Survey Says: 95% of Physicians Leveraging Patient Engagement Tech

In partnership with Digital Health Coalition, we recently asked 206 physicians about their attitudes and behaviors regarding emerging patient engagement...

The Need for a Common Currency in POC

You’re likely in the thick of planning for 2019 (caffeine in hand!). If you’re following in the footsteps of other...

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