Engage and Empower Patients and Physicians Across the Care Journey
The PatientPoint engagement platform puts your brand at every critical moment of care.
Impact patients’ online search before the visit. Your ad is served only to searchers who have consumed high-quality, condition-specific webpages and content. Carry your message through with in-office mobile targeting.
- Identify and qualify patients through their online searches for health content to create custom-targeting segments
- ID geofenced target offices to deliver brand ads to patients who recently engaged with specific health content
- Your brand message plays alongside specialty-specific, award-winning education and health and wellness information
- Messages from the doctor deliver an implied brand endorsement
- Category exclusivity
- Individual office-level targeting allows for tailored brand messaging
OTC/CPG Brands: See how the PatientPoint platform can increase brand recommendations and drive purchases.
Be the only brand at the moment of impact. Inform waiting patients and have a key presence in important doctor-patient discussions. We put your brand at doctors’ and patients’ fingertips—literally.
- Educational and branded messages inform waiting patients; active education and physician teaching tools enhance the doctor-patient discussion
- 3D anatomicals and practice messages deliver physician engagement and endorsement
- Build brand loyalty and support compliance with brand testimonials, co-pays and savings card information
SPECIALTIES: Cardiology, Dermatology, Gastroenterology, Infectious Disease, Neurology, OB/GYN, Oncology, Pediatrics, Primary Care, Rheumatology, Urology
Gain all-day, everyday access to your target HCPs. Share your brand message alongside real-time medical news, clinical studies, staff wellness tips and other custom messages from the practice that are proven to catch and keep HCPs’ attention.
- Catch HCPs’ attention with the right information: efficacy, safety, formulary information, savings offers and other relevant benefits
- Individual office-level targeting ensures the right brand messages are in front of the right physicians
Also offering mobile access to the doctors you want.
- Target physicians inside and outside the office by matched NPI. Your message is served on high-quality content pages that drive guaranteed click-through
- Send follow-up emails to NPI-matched email addresses to HCPs that engaged with a brand ad
SPECIALTIES: Dermatology, Gastroenterology, Neurology, Oncology, Ophthalmology, Primary Care, Rheumatology
The Ultimate POC Partner
“I’ve had the opportunity to work with PatientPoint in both the pharma and OTC setting, and in both cases, it has been a true strategic partnership. The brand objectives have always been the priority, with considerations for reach, frequency and budget addressed. I have always appreciated our partnership.”
JULIE YOUNG, pharmaceutical and consumer goods marketing leader
Reach patients after the visit with sequential messaging to facilitate Rx adherence.
Extend your existing footprint or reach a unique niche audience with custom education direct to your target physicians. You choose the topic; we do the work.
- Independently written and designed by PatientPoint
- Your brand positioned as the preferred treatment
Connecting Patients to Your Brand
“Other marketing and media efforts help get the patient to the doctor’s office. But Point of Care is the last opportunity to get a patient to ask for a product by name or an HCP to use a product for the right patient.”
SARAH BAST, EVP of Investment Marketplace, Publicis Health Media
Meaningful Outcomes for All
Together, we make every doctor-patient engagement better so patients can live longer, healthier lives. Practices with PatientPoint are proven to deliver better outcomes.
- 20% increase in colon cancer screenings
- 28% increase in flu vaccines
- 43% increase in tobacco cessation counseling
- 45% increase in mammograms