CINCINNATI – PatientPoint®, a leading digital health company, announced its inaugural Upfront, a one-day event scheduled for May 15 at Convene in New York City. The event is the first of its kind for the point-of-care industry and will offer exclusive news, insights and access to leading healthcare providers and data experts for select PatientPoint life sciences brands and partnering agencies.
“We are thrilled to host the first Upfront focused specifically on Point of Care,” said Linda Ruschau, Chief Client Officer at PatientPoint. “As the pioneer of the space, we feel it is our responsibility to showcase the incredible value and impact the point-of-care channel can have for life sciences brands and healthcare providers and, most importantly, patients. At the PatientPoint Upfront, we will bring these audiences together to have important conversations that will continue to drive the industry forward.”
The event will feature prominent healthcare providers sharing how precision medicine and health equity initiatives continue to shape the care journey; data experts offering insights into the complexities and opportunities of measuring point-of-care marketing tactics; and a first look at a new PatientPoint solution coming in January 2025.
While broad-based advertising opportunities within TV and digital media are showcased during the traditional Upfronts and Newfronts respectively, the PatientPoint Upfront will call greater attention to the value of digital screens in the doctor’s office. No other environment offers the contextual relevance and opportunity to connect with people when they are most focused on their health.
Recent research from MAGNA, the leading global media investment and intelligence company and part of the IPG Mediabrands network, and PatientPoint reinforces the value of this channel, revealing 84 percent of people view the doctor’s office as the most appropriate place to see pharmaceutical ads when compared to TV, social media and online.
“The PatientPoint Upfront represents a pivotal moment in healthcare marketing, spotlighting the unparalleled value of the point-of-care channel and PatientPoint’s ongoing commitment to revolutionizing patient engagement,” said Andrew (AJ) Schultz, Chief Product and Strategy Officer, PatientPoint. “With this event, we reaffirm our dedication to empowering better health outcomes by ensuring that vital health information reaches patients when and where they need it most.”