Point-of-Care Perspectives from PatientPoint

The 4 As of Patient Acquisition

by PatientPoint

Reputation means a lot when it comes to growing your practice, and since your digital front door is often the first place patients stop, it’s essential to take control of. But how?  

While a good baseline starts with an engaging website, accurate listings and robust reviews, you’ll want to build the foundation in a way that seamlessly helps you determine what new patients are coming from your marketing investment.  

And when looking for the right solution to help you tackle patient acquisition, we suggest focusing on these 4 things: 


Before anything else, make sure you’ve claimed your Google Business Profile (GBP) listings and that your practice and provider information is correct. Optimize your listings by updating hours, phone numbers and health alerts, responding to reviews right away and including images and descriptions that match how patients typically search for your specialty or location and engage with your profiles on a regular basis. We can help you do all of this, and in bulk if you wish. 


You’re focused on caring for patients, so you need a solution that fits into your existing workflows while maintaining patient privacy. Our Reputation Management/Automated Patient Acquisition platform integrates with most practice management software and EMRs, so asking for post-visit patient review requests is automatic. Here’s how it works: 

  1. You decide what percentage of responses you want to go towards your practice profile vs. a provider’s profile. This is called split invitation flow and it can be adjusted at any time. 
  2. A patient will be sent a text or email within 24 hours of checkout that contains a provider photo, custom message and a link to leave feedback. 
  3. Within the link, the patient has the option to leave a review on multiple platforms. Or, if they don’t want to make their feedback public, they can send a private review right to you.   
  4. Once completed, the reviews are posted on their respective platforms and are also shown in your dashboard where you can evaluate and respond.  


Once you’ve taken charge of your listings and reviews, digital advertising can help attract more patients. But how do you attract the right patients? As an additional layer of advertising accuracy, our predictive analytics and artificial intelligence is used to create look-a-like audiences. This information can then pinpoint a financial profile by zip code. It can also find consumers at high risk for specific medical conditions you want to treat, and then serve them an ad when they search for a provider. All this adds up to higher value patients that impact your bottom line.   


Knowing exactly what marketing efforts resulted in new patients is called attribution—and it’s hard to come by. Using unique tracking, our solution allows you to identify new patients coming from any marketing initiative, both on and offline. And because we integrate with your system, you can see your calculated Patient Acquisition Cost (PAC) and ROI in an easy-to-use dashboard—all while staying HIPAA-compliant. 

Every practice is unique. That’s why we’ll work to tailor a solution just for you. Learn more about our approach to helping you acquire new patients; schedule a demo today.  

*Lisa Hedges and Collin Couey. April 3, 2020. How Patients Use Online Reviews. Retrieved from https://www.softwareadvice.com/resources/how-patients-use-online-reviews/ 

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